Carrefour CaRRefOUR: CROSSROAD
CARREFOUR: CROSSROAD
Content to be covered: Company overview and main business in the world Y Business model analysis ◇ Carrefour in china UNderstanding the Chinese market and consumers Y Situation and competitors analysis (local int'l) ◇ Major Problems ◇ Next Step Out
Content to be covered: Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out
Company Overview Established in 1959 France/Europe /Latin America/Asia Current operating profit: 766 million euros
Company Overview • Established in 1959 • France/Europe/Latin America/Asia • Current operating profit: 766 million euros
Company Overview Cash carry stores Convenience Hypermarkets stores French multi channel Retailer Supermarkets Hard Discount E-Commerce store
Company Overview French Multichannel Retailer Hypermarkets Cash & carry stores Convenience stores Supermarkets Hard Discount stores E-Commerce
Main business in the world Hypermarkets e Offer wide range of food and non-food items e low prices o Targeted promotions 1, 300 globally
Main business in the world Hypermarkets Offer wide range of food and non-food items Low prices Targeted promotions 1,300 globally