AMSUNI Presented by Rebecca Chien Michael tsui
Presented by Rebecca Chien Michael Tsui
OVERVIEW Company overview and main business activities lI. International mobile phone market and smart phone industry Ill. Samsung brand development and positioning internationally IV Mobile phone market in China V. Samsung in China VI Samsung marketing and branding strategies in China VIL. Samsungs competitors in the Chinese market VIll. SWOT Analysis IX. Conclusion and Suggestions SAMSUNG
OVERVIEW I. Company overview and main business activities II. International mobile phone market and smart phone industry III. Samsung brand development and positioning internationally IV. Mobile phone market in China V. Samsung in China VI. Samsung marketing and branding strategies in China VII. Samsung’s competitors in the Chinese market VIII. SWOT Analysis IX. Conclusion and Suggestions
Samsung Group e South Korean multinational company headquartered in Samsung Town, Seoul valued at 32. 9 billion USD net sales dollars in bilions 22012475 200174217341725 150 100 369,000 employees worldwide 510 offices and facilities in 79 countries 0 0708091011 SAMSUNG
Samsung Group • South Korean multinational company headquartered in Samsung Town, Seoul valued at 32.9 billion USD 369,000 employees worldwide 510 offices and facilities in 79 countries
Products services worldwide E ectronIcs Engineering Financial Oth Industry Heavy Industry Services Chemical Companies Cheil Economics C&T Corporation Cheil Life insurance Electronics Industries Inc. Worldwide Research Institute Engineering Fire Petrochemical Marine Insurance Everland Inc. Sl Corporation SDS The Shilla Hotels Heavy Industries Samsung Card Fine Chemicals Resorts Medical Center Electro-Mechanics Securities BP Chemicals Biceps BioLogics Techwin Asset SDI Total Management Display Venture Investment Corning Precision glass SAMSUNG
Products & Services
Samsung Electronics Samsung Group Revenue Overseas Revenue 豪 Billion US Dollars ※ Billion us dollars 318 le will focus on mobile 227 Total phones specifically which constitute about 141 179 195 1/3 of Samsung 87 134 Overseas Electronics revenue 226 148 (80%(83%)(86% 2008 2010 2012 1997 2005 2012 ※ Samsung Electronics SAMSUNG
Samsung Electronics We will focus on mobile phones specifically, which constitute about 1/3 of Samsung Electronics revenue