Haagen- Dazs er lasing mood ris Chen11307100411 Candy Sze 11340690108
Iris Chen 11307100411 Candy Sze 11340690108
agenDas CONTENYI 1. High End Food Beverage Marketavefiew 2. Company Brand Overview 3. Business model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix SwOT 8. Retailing System Dan 9. Communication 10. Conclusion Make Someone Melt Copeght G 2010 General Ma Alwgh
Content 1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion
1. Higk-end Food Beverage Market Overview -Dazs Make Someone Melt ppant o aclo Gered MDs AI Bha Peen
1. High-end Food & Beverage Market Overview
agenDas MARKETOVERVIEY-WORAD Overview of high -end food and beverage market Wored The global high -end food and beverage market has continued to soar Grew by 8% Reached USS1 trillion grew by 12% luxury food luxury wine&spirit Source: bain company' annual research presented this past October to the Altagamma Foundation 2011 2012
Market overview - world Reached US$1 trillion, grew by 12% Grew by 8% Source: Bain & Company's annual research presented this past October to the Altagamma Foundation The global high-end food and beverage market has continued to soar Overview of high-end food and beverage market ： World
agenDas MABKETOVERVIEW-CHIINA Overview of high -end food and beverage market: 黑龙江 The demand for luxury food in China is growing at a fast speed Household disposable income grows impressive The trend of trading up. continues Consumers tend to pursue consumption of enjoyment Recent years have seen a large import of luxury food and a preference of foreign brands Next
Market overview - china Overview of high-end food and beverage market ： China The demand for luxury food in China is growing at a fast speed. • Household disposable income grows impressively • The trend of trading up continues • Consumers tend to pursue consumption of enjoyment • Recent years have seen a large import of luxury food and a preference of foreign brands Next