GEELY Henri sun Felix MIKAELIAN
Henri Sun Felix MIKAELIAN
INTRODUCTION GEELY Who is geely? The first Chinese private automobile manufacturer Not only a manufacturer, but also a R&D company Not only it is a company, but also has schools Not satisfied with the Chinese market, out reaching out to the global market Geely has developed a range of strategies in order to compete with both international and Chinese brands
INTRODUCTION Who is Geely? The first Chinese private automobile manufacturer Not only a manufacturer, but also a R&D company Not only it is a company, but also has schools Not satisfied with the Chinese market, but reaching out to the global market Geely has developed a range of strategies in order to compete with both international and Chinese brands
EXECUTIVE SUMMARY GEELY Key Questions Automobile market in the world. size increase rate Automobile market in China, size, key players, increase rate Geely history and Company Overview? What is Geely,'s business model What are Geely's product strategies? Geely,'s Competitors Analysis SWOT Analysis( Cherry, Volkswagen, Toyota) What are the competitive advantages of Geely comparing to its competitors? What are Geely's marketing and product strategies in China?
Automobile market in the world, size, increase rate ? Automobile market in China, size, key players,increase rate ? What is Geely’s business model ? Geely history and Company Overview ? Geely’s Competitors Analysis & SWOT Analysis (Cherry, Volkswagen, Toyota) What are Geely’s product strategies? What are the competitive advantages of Geely comparing to its competitors? What are Geely’s marketing and product strategies in China? EXECUTIVE SUMMARY Key Questions
PLAN GEELY D Introduction 3 Geely Strategy Who is Geely? Multi-Brand Strategy Key Questions Integration Internationalization Strategy 2)Automobile Market Situation R&D Strategy Worldwide Human Ressources Education In China 4)Competition 3) Company Overview Key Figures Comparison History SWOT Value chain Porter 5 Forces Business Mod Competitive advantages and Key figures marketing solutions ocation 5) Conclusion
PLAN 1) Introduction • Who is Geely ? • Key Questions 2) Automobile Market Situation • WorldWide • In China 3) Company Overview • History • Value Chain • Business Model • Key Figures • Location • Multi-Brand Strategy • Integration • Internationalization Strategy • R&D Strategy • Human Ressources & Education 3) Geely Strategy 4) Competition • Key Figures Comparison • SWOT • Porter 5 Forces • Competitive advantages and marketing solutions 5) Conclusion
PLAN GEELY D Introduction 3) Geely Strategy Who is Geely Multi-Brand Strategy Key Questions Integration Internationalization Strates 2)Automobile Market Situation R&D Strategy Worldwide Human ressources education In China 4)Competition D Company overview Key Figures Comparison History SWOT Value chain Porter 5 Forces B usiness od Competitive advantages and Key Figures marketing solutions ocation 5) Conclusion
PLAN 2) Automobile Market Situation • WorldWide • In China 3) Company Overview • History • Value Chain • Business Model • Key Figures • Location • Multi-Brand Strategy • Integration • Internationalization Strategy • R&D Strategy • Human Ressources & Education 3) Geely Strategy 4) Competition • Key Figures Comparison • SWOT • Porter 5 Forces • Competitive advantages and marketing solutions 5) Conclusion 1) Introduction • Who is Geely ? • Key Questions