LO○REAL Market study of Loreal Kim Jiwon essie)11340696045 Vong Siew Fong 11340126053
Market study of L’Oréal Kim Jiwon (Jessie) 11340696045 Wong Siew Fong 11340126053
Contents Market overview Chinese beauty market consumer behavior Company overview Main business > LOreals business model in china >LOreal in China Situation competitors in China(local intl Challenges problems Recommendation LOREAL
Contents ➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation
Market overview Global beauty market LOREAL
Market overview Global beauty market
Global beauty market lobal beauty market to reach $265. due to an in Compound annual Personal Care Industry gro Reaching $630billion metics. Fragr 3.4% by2017 arch from Lucite g lifestyles are industry, which is forecasted to reach a 265 billion by 2017. Euromonitor reveals the Demand from Asia Pa Premium Cosmetics ysis, recko outperformed Mass cific region generated row at a CAG $21billion increment Cosmetics the next five easing al retail value (growth of 4.7%) pe and the Asia Pa Rapid gi LOR日 Last month, the market researcher noted the 'personal care products industry as reaching $630 (6487)billion by 2017. the report then focused mainly on the likes of sunscreens, deodrants and skin
Global beauty market Compound annual growth rate 3.4% Personal Care Industry Reaching $630billion by 2017 Premium Cosmetics outperformed Mass Cosmetics (growth of 4.7%) Demand from Asia Pa cific region generated $21billion increment al retail value
Chinese beauty market LOREAL
Chinese beauty market