無印良品 THE BRAND WITHOUT A BRAND A MINIMALISTIC AND CONSERVATIVE APPROACH TO MARKETING ANGELA LUH YINHWEE LIM Marketing in China Fall 13
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MUJI PRESENTATION OVERVIEW 無印良品 IST FASHION MARKET IN CHINA MARKET FIGURES AND MARKET SHARES LEADERS 23 MUJI COMPANY BACKGROUND ITS EXP ANSION IN CHINA BUSINESS MODEL SALES COSTS PROFITS □国国 MARKETINGIRETAILING STRATEGY FOUR PS
1 2 3 Fast fashion market in China: • Market figures and market shares • Leaders MUJI Company Background + its expansion in China Business model • sales, costs, profits Marketing/retailing strategy 4 • Four P’s PRESENTATION OVERVIEW
MUJI PRESENTATION OVERVIEW 無印良品 COMPETITOR ANALYSIS ENGTHS. WEAKNESSES OPPORTUNITIES. THREATS ACTION PLAN
5 6 7 SWOT: Strengths, Weaknesses, Opportunities, Threats Competitor analysis Action Plan PRESENTATION OVERVIEW
Chinas growing fast fashion market and its focus on mass middle apparel market
China’s growing fast fashion market and its focus on mass & middle apparel markets 1
MUJI 無印良品 a brief look at the Chinese apparel mass market
A brief look at he Chinese apparel mass market