ZARA ACHIEVED GLOBAL SUCCESS WITH ZERO ADVERTISING BUILT ON SPEED DESIGNED FOR ADDCITION
ACHIEVED GLOBAL SUCCESS WITH ZERO ADVERTISING BUILT ON SPEED DESIGNED FOR ADDCITION
What is Fast Fashion? e A contemporary term used by fashion retailers where designs move from catwalk to current fashion trends Fast o COLLECTIONS are thus based on catwalks to designing to manufacturing in annuals spring and autumn e CHEAP so that mainstream consumer can wear the current style at a low price
What is Fast Fashion? A contemporary term used by fashion retailers where designs move from catwalk to current fashion trends FAST COLLECTIONS are thus based on catwalks to designing to manufacturing in annuals spring and autumn CHEAP so that mainstream consumer can wear the current style at a low price
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THE QUICK CHANGE ARTIST Zara's abllity to quickly bring the latest designs to its stores rests on its unique business mod The design team then flies Zara's design team monitors fashion trends and store sales. ,脚6 ZARA CENTRE a的的公甲 of trucks out consignments for each of Zara's over Based on this 1.608 stores based on twice a week A∧ Completed designs are shipped back to Spain. ocal store managers in each country tell the Zara head office in A hat the store needs and how much They send these out for manufacturing around the world