Marketing Presentation Angelina Lu Antoine sfeir SHANGRI-LA hOTELS and resorts
Marketing Presentation Angelina Lu Antoine Sfeir
香格里拉酒店集圃 Agenda: Shangri-la presentation SHANGRI-LA d Industry Overview China hotel 香格里拉酒店集圈 market SHANGRI-LA HOTELS.d量 SORTE high-end Analysis: hotel market business model competitors Shangri-la Services focus, comparative advantages why clients prefer From the Shangri la 4 Ps to 7 Ps Marketing strategies for a service brand The service differentiation
Agenda: Shangri-la Presentation Industry Overview China hotel market Shangri-la Marketing strategies for a service brand From the 4 Ps to 7 Ps Analysis: business model, competitors The service differentiation
香格里拉酒店集圃 Agenda: Shangri-la presentation SHANGRI-LA d Industry Overview China hotel 香格里拉酒店集圈 market SHANGRI-LA HOTELS.d量 SORTE e high-end Analysis hotel market business model competitors Shangri-la comparative 8 clients prefer From the 4 Ps to 7 Ps Marketing strategies for a service brand The service differentiation
Agenda: Shangri-la Presentation Industry Overview China hotel market Shangri-la Marketing strategies for a service brand From the 4 Ps to 7 Ps Analysis: business model, competitors The service differentiation
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA World Travel &Tourism Industry According to the World Travel ourism Councils (WTTC Development Development of world economic research the travel International Travel tourism industry has Hospitality Tourism outperformed the global Industry Industry economy in 2012 Its economic contribution (USS6.6 trillion in GDP) represents 9%of global GDP
Industry Overview: World Travel &Tourism Industry Development of World Travel & Tourism Industry Development of International Hospitality Industry According to the World Travel & Tourism Council’s (WTTC) economic research, the Travel & Tourism industry has • outperformed the global economy in 2012. • Its economic contribution (US$6.6 trillion in GDP) represents 9% of global GDP
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA World Travel &Tourism Industry International tourist arrivals. 2000-2010 Total arrivals volume continue to grow except for declines in 1000 three years 2001: Stagnation caused by 800 9/11 terrorist attack 2009 2003: Modest 1. 6% fall due o the Iraq crisis, the sars 60 outbreak and a weak global 2003 economy 2009: a 3. 8 %decline 400 used by the 2008 economic recession Source: World Tourism Organization
Source: World Tourism Organization Total arrivals volume continue to grow except for declines in three years: • 2001: Stagnation caused by 9/11 terrorist attack • 2003: Modest 1.6% fall due to the Iraq crisis, the SARS outbreak and a weak global economy • 2009: a 3.8% decline caused by the 2008 economic recession Industry Overview: World Travel &Tourism Industry 2003 2009