Notes Kai Shan He 11340...+ Today 26 NOV 3: 04 PM Kai Shan He 340276047 clemence Dubois 1340686022
EXecutive summary Industrial mobile phone market and smart phone industry Chinese mobile market How did iPhone change the cell phone and smart phone market Iphone's market share evolution s Company overview and main business activities The Iphone proposition phone timeline The iphone in numbers s Iphone's brand competitors analysis and SWoT analysis(Samsung) phone's SWot analysis Samsung analysis Compared ads Iphone s marketing strategies worldwide and in china Iphones branding strategies i Challenges and solutions
Executive summary Industrial mobile phone market and smart phone industry - Chinese mobile market - How did iPhone change the cell phone and smart phone market ? - Iphone’s market share evolution Company overview and main business activities - The Iphone proposition - Iphone timeline - The Iphone in numbers Iphone’s brand competitors analysis and SWOT analysis (Samsung) - Iphone’s SWOT analysis - Samsung analysis - Compared ads Iphone’s marketing strategies worldwide and in China Iphone’s branding strategies Challenges and solutions
Chinese mobile market Biggest market for smart phone d Every 4 out of 5 smartphones are ran on android (2013) d Asia Pacific led the growth in both smartphones and"dumb"phones -77.3%and 11.9%increase espectively c iPhone is currently carried by china Unicom and China Telecom but not by china mobile
Chinese Mobile Market Biggest market for smart phone Every 4 out of 5 smartphones are ran on Android (2013) Asia Pacific led the growth in both smartphones and “dumb” phones – 77.3% and 11.9% increase respectively iPhone is currently carried by China Unicom and China Telecom, but not by China Mobile
Chinese mobile market in graphs 2012Q3中国智能手机市场销售量状况 售量万 增长率 600 ⊥ Media 311 35% 5000 268% 25% 4000 177% 168% 168% 3000 15% 2000 10% 1000 1421 0 2011Q1 011Q2201103011 2012Q12012Q22012Q3 艾媒咨询( Media Research)数据显示,2012Q3中国智能手机市场销量达到4980万部,环比增长 311%,同比增长1549% 艾媒咨询( Media Research)分析认为,受智能机性能及价格等因素的动,本季度智能手机销量再 创新高.国产品牌在本季度表现突出,一方面国产新品推出的速度较快,产品研发用短,有力提升 了产品竟争力:另一方面运宫商对干元智能机市场的强力推广,使得国产品障在产品价格上取得竞争性 Sale of smartphone in Q3, 2012
Chinese Mobile Market in graphs Sale of smartphone in Q3,2012
Chinese mobile market in graphs 详少2012Q3市场温测数 2012Q3中国智能手机市场不同价位的智能手机销售状况 30004000元4000元以上 4.6% 艾媒咨询( Media Research)数据 显示,2012Q3中国智能手机市场不 同价位的智能手机销量方面,1000 0003000元 1000元以下2000元之间的智能手机占据主流,占 33.7% 比达到452%.1000元以下的智能手 机销量达到33 两者共占据 789%。此外,2000-3000元之间的 智能手机的销量占128%,3000 ⊥ Media3 4000元之间的智能手机的销量占 46%,4000元以上的占37% 艾媒咨询( mEdia Research)分析 认为,虽然在市场上中低端智能机是 绝对的主角,但中低智能手机对于 10002000元 利润的质献井不是很大,所以造成了 452 许多国产品牌智能手机厂商“有量无 利”的属尬处境 Percentage of smart phones sold in various price ranges
Chinese Mobile Market in graphs Percentage of smart phones sold in various price ranges