Chinese mobile market in graphs 2012Q3中国智能手机市场各品牌销量占比状况 其他 TOUCH哭遵 16.5% 艾媒咨询( HiMedia Research) 21% 数据示,2012Q3中国智能手机 iNE企立 178% 市场各品牌销量占比方面,三型以 23% 178%的份额领先于其他对手,除 此之外,排在前五的手机品牌还有 联想、 华为以及中兴,占比 hto 分别达到132%、109%、106% lenovo想 5.7 13.2% 97%。本季度HTC在中国智能手 NOKIA MEdiaman 机市场销量较上季度有所提升,销 量占比达到57%,HTC采取的营 34% 销策略取得了不错的效果 煤咨询( MEdia Research) 30% Coolpad分析认为,国产品牌依靠价格优势 10.9% 加速了智能手机在中国市场的茜及 国产品牌在中低端智能手机市场具 48% ZTE兴A 有较强的克争力与优势, 9.7% 106% 本报告于2012-11曲又询提供 )Media 艾闻 Percentage of smart phones sold per manufacturer
Chinese Mobile Market in graphs Percentage of smart phones sold per manufacturer
Chinese mobile market in graphs 机》201203市场测数 2012Q3中国智能手机市场品牌占有率状况 NOKIA 艾媒咨询( inEdia Research)数 3.0% lenovo想 203% 据显示,2012Q3中国智能手机市场 品牌占有率方面,三星与诺基亚市 82% 场品牌占有率相差无几,三星品牌 占有率达到201%,增长趋势明显 数据同时显示,本季度联想、华为 酷派、中兴等国产品牌市场占有率 ZTE中兴 均有所上升,品牌占有率分别达到 MMedia况 82%77%、71%.65% 65% 艾煤咨询( iMedia Research)分 201%析认为,诺基亚在中国智能手机市 7.1% 场上的品牌占有率难抑下滑趋势 预计2012年第四季度,三星将超越 诺基亚成为中国智能手机市场上市 场占有率最高的品牌 Others 7.7% 11.6% 10.7% 报告于2012-11由又咨询供 Media又a Market share of each brand
Chinese Mobile Market in graphs Market share of each brand
Chinese consumers attitude towards smartphones c More than just a phone Entertainment communication Life style C iPhone Most desirable phone for consumers guo fen/ s An increasing number of first time smart hone users C iPhone status symbols
Chinese consumers’ attitude towards smartphones More than just a phone Entertainment + Communication Life style iPhone = Most desirable phone for consumers “guo fen” An increasing number of first time smart phone users iPhone = status symbols
How did the iphone changed the mobile and smartphone industry s Before the Iphone: Nokia and motorola were enjoying record sales of cell phones, based more on fashion and brands than technological innovation s Smartphone market: dominated by blackberry and windows mobile: <a staid, corporate-led smartphone paradigm > focused on enterprise and not consumer needs s Steve Jobs, 2007: u The phone was not just a communication tool but a way of life. )) c iOS, in comparision with other os( Symbian, black berry oS, Windows Mobile permited multitasking and graphics, not only basic communications functions. &> Rival manufacturers had to spend more on software and app develpment in order to catch up with the iphone
How did the Iphone changed the mobile and smartphone industry ? Before the Iphone: Nokia and Motorola were enjoying record sales of cell phones, based more on fashion and brands than technological innovation Smartphone market: dominated by Blackberry and Windows Mobile: « a staid, corporate-led smartphone paradigm » focused on enterprise and not consumer needs Steve Jobs, 2007: « The phone was not just a communication tool but a way of life. » iOS, in comparision with other OS (Symbian, Black Berry OS, Windows Mobile) permited multitasking and graphics, not only basic communications functions. → Rival manufacturers had to spend more on software and app develpment in order to catch up with the Iphone