Market study of Coca Cola company Jumyeong Kim 11340696046 Xinyi Goh 11349086092
Jumyeong Kim 11340696046 Xinyi Goh 11349086092 Market study of Coca Cola company
Contents Overview of Beverage industry and Non -alcohol business trend in the world and in china Coca Cola business model and brands endproducts The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal o Consumer market analysis of Coca Cola SWOT and Competitor analysis in China How to face the challenges in China
▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China Contents
Overview of Beverage Industry & Non-alcohol business trend ( e in the World s
Overview of Beverage Industry & Non-alcohol Business Trend in the World
Refrechin Everyone We Touch Beverages Non Alcoholic 点点AA死 alcohol Beverages Soda Tea Energy Fruits Coffee Drinks Juice 画sB Drinking Enhanced Sports Milk Water Water Drinks Beverages
Refrechin Everyone We Touch Beverages Nonalcohol Soda Tea & Coffee Energy Drinks Fruits Juice Alcoholic Beverages Drinking Water Enhanced Water Sports Drinks Milk Beverages
Beverages oligopoly(intense competition) Non Alcoholic alcohol Beverages Limited growth opportunity (endeavor to diversify offerings) Changing consumer tastes Soda Tea Energy Fruits Coffee Drinks Juice Volatile commodity costs Drinking Enhanced Sports Water Water Drinks Beverages
Refrechin Everyone We Touch Beverages Nonalcohol Soda Tea & Coffee Energy Drinks Fruits Juice Alcoholic Beverages Drinking Water Enhanced Water Sports Drinks Milk Beverages • Oligopoly(intense competition) • Limited growth opportunity (endeavor to diversify offerings) • Changing consumer tastes • Volatile commodity costs