By steven ross 影离多》蓄
By Steven & Ross
Contents. 1 Company Overview 2 Chinese Market 3 5 force analysis 4P analysis 5 Suggestion
Contents 1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion
Bil BunGHaOverview (Founder A 990s Phil Knight (Founder) 1980s JE RIBBON SPORTS 匪目 古今
Company Overview Bill Bowerman (Founder) Phil Knight (Founder)
company overview 2013 Most valuable brand Among Sports Businesses Brand Valued at $10.7 billion with revenue US$24.1 billion more than 700 shops and has offices located More than 44,000 in 46 countries Employees
Company Overview more than 700 shops and has offices located in 46 countries More than 44,000 Employees Brand Valued at $10.7 billion with revenue > US$24.1 billion Most Valuable Brand Among Sports Businesses
Global Market Share Cumulative Annual Growth Rate(2010-12) Athletic Apparel- Global Market Shares Athletic Footwear- Global Market Shares 40.00% 3000% 25.00% 2000% L0.00% 0.00% Adidas(&Reebok Nike Under armour Lululemon athletica
Global Market Share 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Adidas(&Reebok) Nike Puma Under Armour Lululemon Athletica Asics Cumulative Annual Growth Rate(2010-12)