starbucks 11340696042 Hirofumi yamazaki 11307100284 Angela高璐
starbucks 11340696042 Hirofumi Yamazaki 11307100284 Angela 高璐 1
Question for Starbucks Cafe chain market in the world and in china Company overview and key business figures Situation analysis of Starbucks business model, and competitors(Costa, U B C What are the service focus of Starbucks? why clients like Starbucks comparing to other cafe chains in China elements? How Starbucks organize its service system? e key How Starbucks create its own service style? What are th What are the competitive advantages comparing to its competitors in China? R Marketing strategies for a Starbucks as a service brand? 2
Question for Starbucks • Café chain market in the world and in China • Company overview and key business figures • Situation analysis of Starbucks, business model, and competitors (Costa, U.B.C) • What are the service focus of Starbucks? Why clients like Starbucks comparing to other café chains in China • How Starbucks create its own service style? What are the key elements? How Starbucks organize its service system? • What are the competitive advantages comparing to its competitors in China? • Marketing strategies for a Starbucks as a service brand? 2
Starbucks Contents 1. Overview 2. Analysis 1. World cafe market 1. SWOT 2. History 2. Chinese market 3. What is Starbucks 3. Starbucks in china 4. Company' s figure 4. Competitors 5. Business model 5. Obstacles 6. Marketing strategy 6. Future plan
Contents 1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan
PART1 OVERVIEW
PART1:OVERVIEW 4
1 World cafe market Cafe Dificulty in defining "cafe · What is cafe? Hr n
• What is café? 5 Difficulty in defining “cafe” 1 World café market Cafe