1 World cate market World cafe companies Dificulty in defining "cafe · What is cafe market? Applebees Quiznossus 89 Neighborhood Gril& Bar 69s McDonalds CINN/EO DUNKIN PiZZa DONU IOCONAT F cheesecake factory 6
• What is café market? 6 Difficulty in defining “cafe” 1 World café market World café companies
1 World cafe market Typical competitor Global, large scale companies exist in cafe market McDonalds Caribou coffee Tullys coffee Costa coffee Discuss more in Chinese market analysis 7
McDonald’s Caribou coffee Tully’s coffee Costa coffee Discuss more in Chinese market analysis… 7 Global, large scale companies exist in café market 1 World café market Typical competitor
1 World cafe market World development Top 10 global fast food restaurants-Forbes Number Non-Us Average Number of of Systemwide Sales per Non-Us Non -U.S. Total Rank Sales Unit Franchised Company Non-Us Company (millions) (thousands) Units Units Units McDonalds* 44,9850 s2.404.3 13.861 4.849 18.710 514700.051246.08353 3.445 11.798 Burger King Corp 56,200.0 1,30004527 471 4,998 Pizza hut 800.0 s814.9 4.570 1.320 5.890 Subway* s4.600.0 s455.0 10.109 0 10,109 56789 Dominos pizza 2900.0 s6552 4.422 Starbucks Coffee Company#?$2, 288.8 51,060.0 5.727 5.727 Wendys"# s982.7 1,4180 557 136 693 Dunkin Donuts# s584.0 s8390 3,005 3.005 10 Dairy Queen 5433.1 s540.0 802 802 8
8 Top 10 global fast food restaurants-Forbes 1 World café market World development
2 History STARBUCKS c◎FP国區 The best coffee For the best YOU. BU Lou 9
9 2 History
2 History heritage 1972 Started in seattle 1984 Served first"Starbucks latte 1987 bought by Howard schults 1996 First shop outside north america (Tokyo) 1998 First shop in Mainland China 2001 Introduces the starbucks card 2009 Became world largest buyer of Fai Trade Coffee Beans 201 offered free Wi-Fi in the store apteD SSE 10
heritage 1972 Started in Seattle 1984 Served first “Starbucks Latte” 1987 bought by Howard Schults 1996 First shop outside North America (Tokyo) 1998 First shop in Mainland China 2001 Introduces the Starbucks Card 2009 Became world largest buyer of Fair Trade Coffee Beans 2010 Offered free Wi-Fi in the store 10 2 History