3 What is Starbucks World development Expand as a global company n18 0 Chain opens in 63 countries 11
11 Expand as a global company World development 3 What is Starbucks
3 What is starbucks Mission What Starbucks wants to achieve to inspire and nurture the human spirit one person one cup and one neighborhood at a time 12
12 What Starbucks wants to achieve Mission – one person, one cup and one neighborhood at a time. to inspire and nurture the human spirit 3 What is Starbucks
4 Company's figure Revenue volume Revenue grows satisfactory in years Net revenues (in Billions Achieve record financial 5133 performance in its history ( 2012) s104 s10.7 s98 Accepted to all the countries Strengthen brand position steadily Starbucks Corporation Fiscal 2012 Annual Report 2008 2009 2010 2011 2012
13 Revenue grows satisfactory in years 4 Company’s figure Revenue Volume Achieve record financial performance in its history(2012) Accepted to all the countries! Strengthen brand position steadily Starbucks Corporation Fiscal 2012 Annual Report