康尊 Marketing in Ching master Kong Tang Lok Yiu ( yoyo Yu Wai Sum(Monica) 11340690109 11340690110
Marketing in China Master Kong Yu Wai Sum (Monica) 11340690110 Tang Lok Yiu (Yoyo) 11340690109
Content Overview of beverage industry and Non What makes maste alcohol business Kongs consumer Consumer market trend in the world happy and loyal Overview of Beverage industry and nor What are the values alcohol business Master Kong created SWOT analysis trend in the china for consumers Introduction of Master Kong Brand and product Challenges in China Competitors Master Kongs usiness model Next Step in China
Content Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Nonalcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China
婷 Overview of beverage industr and Non-alcohol business trend in the world
Overview of Beverage industry and Non-alcohol business trend in the world
Overview of Beverage industry and Non-alcohol business trend in the world People s living pace is faster People are more stressful Development of economy leads to a better living standard People demand healthier functional drinks
• People’s living pace is faster • People are more stressful • Development of economy leads to a better living standard ➢People demand healthier functional drinks Overview of Beverage industry and Non-alcohol business trend in the world
Overview of Beverage industry and Non-alcohol business trend in the world Functional drinks grow globally in a fast rate Eg Sport drinks, energy drinks, calcium boost drinks, 渔急 Red Bull Carbonated drinks market saturated Expected decline in carbonated products 巴
• Functional drinks grow globally in a fast rate • Eg. Sport drinks, Energy drinks, calcium boost drinks, • Carbonated drinks market saturated Expected decline in carbonated products Overview of Beverage industry and Non-alcohol business trend in the world