Done bv: Carole Flamion Wee Beng, Seow
Done by: Carole Flamion Wee Beng, Seow
PRESENTATIOT Holiday Looks-Part 1 "o H&M Story and Overview ☆ Fast Fashion market H&M Main business activites ☆H& M Business model 4 H&M market segments and targets 令 Competitor analysis ☆ SWOT Analysis Trend Upd 令 Challenges faced by h&M 8 photos .o H&M Marketing Strategies e g H&M Future Development See all albums
COVERAGE OF PRESENTATION ❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development
EsI& BRA 1947: First Store opens in Vasteras, Sweden, selling women clothing Store is called Hennes 1952: Hennes open in Stockho 1947. 1968: Sales of men's and children,s clothing begin. Name is changed to Hennes& Mauritz 1980.1974: H&M is listed on Stockholm Stock Exchange 1977: Impuls stores, focused on teenagers, are hunched. Sales of cosmetics begin 1980s: Stores open in Germany and the Netherland 1998: First store open in France. H&M online shopping begins 19902000: First US and Spain stores were open. Continualexpansion in the European market 200d. 2004: Initiates designer collaborations starting with Karl Lagerfeld and followed by Madonna, David Beckham 2006: First stores in the Middle east open via franchise 2007: First Asian stores open in Hong Kong and Shanghai. New Concept store COS is launched 2007. 2008: First Japan store is opened and H&M acquired fashion firm FaBric Scandinavien AB,which 2013 comprises the brands Weekday, Monkiand Cheap Monday 2009: Beijing got its first H&M store. Russia also got its first H&M store 2010: First store in Korea and Turkey. Monki moves into Hong Kong 2011: H&M opens in Romania, Croatia and Singapore 2013: Continualexpansion in Chile, Estonia and Indonesia. Other brands under h&M group also open in new markets
1947- 1980s • 1947: First Store opens in Västerås, Sweden, selling women clothing. Store is called Hennes. • 1952: Hennes open in Stockholm • 1968: Sales of men’s and children’s clothing begin. Name is changed to Hennes & Mauritz • 1974: H&M is listed on Stockholm Stock Exchange • 1976: First store outside Scandinavia opens in London, in the UK • 1977: Impuls stores, focused on teenagers, are launched. Sales of cosmetics begin • 1980s: Stores open in Germany and the Netherlands 1990s -2006 • 1998: First store open in France. H&M online shopping begins • 2000: First US and Spain stores were open. Continual expansion in the European market • 2004: Initiates designer collaborations starting with Karl Lagerfield and followed by Madonna, David Beckham • 2006: First stores in the Middle East open via franchise 2007- 2013 • 2007: First Asian stores open in Hong Kong and Shanghai. New Concept store COS is launched • 2008: First Japan store is opened and H&M acquired fashion firm FaBric Scandinavien AB, which comprises the brands Weekday, Monki and Cheap Monday • 2009: Beijing got its first H&M store. Russia also got its first H&M store. • 2010: First store in Korea and Turkey. Monki moves into Hong Kong • 2011: H&M opens in Romania, Croatia and Singapore • 2013: Continual expansion in Chile, Estonia and Indonesia. Other brands under H&M group also open in new markets H&M STORY
H HI .A First h&m store opens in China, Shanghai in 2007 o Currently, 170 stores in China-wide 4 COS stores Mongolia ☆5 Monki stores North China Fukuoka Kagoshima hina see g e
H&M IN CHINA ❖ First H&M store opens in China, Shanghai in 2007 ❖ Currently, 170 stores in China-wide ❖ 4 COS stores ❖ 5 Monki stores
FAST FASHIO .8 Collections based on the most recent fashion trends presented at Fashion Week Designed and manafacture quickly cheaply ZARA, H&M, Peacocks and Topman leading retailer in fast fashion collections %o Deliver designer products to a mass market at a relatively low prices ☆ Category Management Quick Response method e ☆ Supply chain
FAST FASHION ❖ Collections based on the most recent fashion trends presented at Fashion Week ❖ Designed and manafactured quickly & cheaply ❖ ZARA, H&M, Peacocks and Topman leading retailer in fast fashion collections ❖ Deliver designer products to a mass market at a relatively low prices ❖ Category Management ❖ Quick Response Method ❖ Supply chain