FAST FASHION RKET KEY FIGURES Market size Market Size Growth 192334 个+275% Million of euro compared to 2011 The major Players 12°847578713 个+6.68% e 10541030000 个+548% 7841559831 +4.08 6。2
FAST FASHION MARKET - KEY FIGURES
FAS MARKET IN CHINA Metersbonwe, La Chapelle and online retailer Vancl emerged as local fast fashion contenders Building strong footholds in smaller, relatively untested third and fourth tier cities A Competitive pricing Comparatively easy access to suppliers and distribution networks VANCL凡客诚品
FAST FASHION MARKET IN CHINA ❖ Metersbonwe, La Chapelle and online retailer Vancl emerged as local fast fashion contenders ❖ Building strong footholds in smaller, relatively untested third and fourth tier cities ❖ Competitive pricing ❖ Comparatively easy access to suppliers and distribution networks
Tier 3 and 4 cities Tier 1 and 2 cities Dominated by Dominated by local players Defend Penetrate multinationals Local players Multinationals Strengths Deep knowledge of local market International brands Strong local government support Management expertise Long time relationships with local distributors Deep pockets and access Ideal site locations to capital Flexible, able to adapt quickly Professional management processes and systems Weaknesses Less depth of management capabilities Scarce local market and Very little strategic branding experience consumer insights Growth restricted to home market Weak government and local Limited access to capita market connections Limited presence in tier 3 and 4 cities e