Company Overview e Spanish Brand ③ launched in1975 30,000 near carbon copies of Fashion big names designs per year e The largest fashion retailer in the world e Specialities: lightning fast and locally targeted e Parent Company: Inditex, one of the 8 brands o 6104 in 80 markets, 1770 Zaras e Originally named Zorba S ACHIEVED GLOBAL SUCCESS WITH ZERO ADVERTISING S BUILT ON SPEED DESIGNED FOR ADDCITION
Company Overview Spanish Brand launched in 1975 30,000 near carbon copies of Fashion big names designs per year The largest fashion retailer in the world Specialities: lightning fast and locally targeted Parent Company: Inditex, one of the 8 brands 6104 in 80 markets, 1770 Zaras Originally named Zorba ACHIEVED GLOBAL SUCCESS WITH ZERO ADVERTISING BUILT ON SPEED DESIGNED FOR ADDCITION
Main business ZARA NEW THIS WEEK WOMAN MAN KIDS MINI NEW Woman: Formal and serious TRF: Trendy for young fashion girls Man Kids Mini
Main Business Woman: Formal and serious TRF: Trendy for young fashion girls Man Kids Mini
Vertically Integrated Business model A company tends toward forward vertical integration when it controls distribution centers and retailers where its products are sold e Garments enter retail shop within 3 weeks of design where the norm is 6 months o new clothes arrive twice a week which means Zara has 104 seasons annually global distribution centre owns 2.5million items a week, nth in the house remains for more than 72 hours s strategy of centralized stocks and constant JIT (justintime)restocking, Zara receive goods from more than 300 suppliers from 10 different countries twice a week between 24-48 hours
Vertically Integrated Business Model • A company tends toward forward vertical integration when it controls distribution centers and retailers where its products are sold. Garments enter retail shop within 3 weeks of design where the norm is 6 months new clothes arrive twice a week which means Zara has 104 seasons annually global distribution centre owns 2.5million items a week, nth in the house remains for more than 72 hours strategy of centralized stocks and constant JIT (justintime) restocking, Zara receive goods from more than 300 suppliers from 10 different countries twice a week between 24-48 hours