agenDas MABKETOVERVIEW-CHIINA Household disposable income grows impressively Exhibit 2. Growth in household disposable income, 2000-2009 1600 14.00 1200 10.00 800 600 4.00 200 Source: National Bureau of 000 Statistics of China(NBS Lowest Lower Middle of
Market overview - china Household disposable income grows impressively
agenDas MABKETOVERVIEW-CHIINA The trend of trading up continues Exhibit 3: Top 6 reasons for purchasing luxury goods, 2009 Overall Female % To reward myself 54 46 To pamper myself, treat myself well 44 27 %2肥3 For formal occasions 42 41 To reflect my personality 40 37 To enhance my self-confidence 36 37 35 To enjoy luxurious, high quality lifestyle 35 38 31 Source: KPMG, May 2010 Back
Market overview - china The trend of trading up continues. Back
agenDas 2. Company Brand Overview -Dazs Make Someone Melt ppant o aclo Gered MDs AI Bha Peen
2. Company & Brand Overview
agenDas The Rolls-Royce in the ice cream industry 这,就是哈根达斯一刻 此时此刻,为您开启。 Haagen-Dazs strawberry
The Rolls-Royce in the ice cream industry
iogen-Das BRIEF INTRODUCTION Company overview ounde d Bronx, New york( 1961) Founder Reuben Mattes Headquarter California, United States Products Ice cream Founder: reuben mattus Parent General a young entrepreneur with Mills a passion for quality and a vision for creating the finest ice cream
Brief introduction Founded Bronx, New York (1961) Founder Reuben Mattus Headquarter California, United States Products Ice cream Parent Founder: Reuben Mattus A young entrepreneur with a passion for quality and a vision for creating the finest ice cream Company Overview