Business model ales. Costs. Profit
3 Business model Sales, Costs, Profits
MUJI 無印良品 Basic igqgaity eveogaay essentials Simple modern offered at low prices 常
simple minimalist functional modern high quality affordable chic Basic, qualiy everyday essentials ofered at low prices
MUJI 無印良品 FAST FASHION MODEL: KEEPING STYLES WITH CURRENT TRENDS WHILE KEEPING PRICES LOW A DISTINCT BRAND OF SIMPLICITY SOCIAL CONSCIOUSNESS. AND NON Business MATERIALISM model TARGETS THREE MAIN AUDIENCES 1. MARKETING- WEARY ANTI CORPORATE DESIGN- SAVVY CUSTOMERS 2. ENVIRONMENTaLISTS 3. THRIFTY CONSUMERS LOOKING FOR NO-FRILLS PRODUCTS APPEALS TO THE MASS MARKET AND MIDDLE CLASS MARK
Business model Fast fashion model: Keeping styles with current trends while keeping prices low A distinct “brand” of simplicity, social consciousness, and nonmaterialism. Targets three main audiences 1. Marketing-weary, anticorporate, Design-savvy customers . 2. Environmentalists 3. Thrifty consumers looking for no-frills products Appeals to the mass market and middle class market
MUJI 無印良品 NET SALES N 2011:6356 MILLION YEN=$62.09 million USD, +81.7%from previous year Sales and profits in China OPERATING PROFIT N 2011 548 MILLION YEN =$5.35 million USD, +58.5% from previous year
Sales and profits in China Net sales in 2011: 6,356 million yen = $62.09 million USD, +81.7% from previous year Operating Profit in 2011: 548 million Yen = $5.35 million USD, +58.5% from previous year
MUJI 無印良品 RISING PRODUCTION AND TRANSPORTATION COSTS Costs ORDERING N SMALLER VOLUMES INSTEAD OF IN BULK TO FIT THE FAST FASHION MODEL S COSTLY IN MANUFACTURING AND DISTRIBUTING THE PRODUCTS
Costs Rising production and transportation costs Ordering in smaller volumes instead of in bulk to fit the fast fashion model is costly in manufacturing and distributing the products