無印良品 Compan background
2 Company background
MUJI 無印良品 MUJIS STORY 1980)Muji was established as a private brand of Seiyu Ltd 1983)Muji opens first directly managed store in Tokyo, Japan 1991 First overseas store in London, UK 1991- First stores in Hong Kong, Singapore, France, Ireland, Korea 2004 2005 First store in Shanghai, China
MUJI’S STORY Muji was established as a private brand of Seiyu Ltd. Muji opens first directly managed store in Tokyo, Japan First overseas store in London, UK First stores in Hong Kong, Singapore, France, Ireland, Korea... First store in Shanghai, China 1980 1983 1991 1991- 2004 2005
MUJI 無印良品 Concept: MUJIRUSHI RYOHIN無印良品 CNO LABEL QUALITY GOODS) Philosophy: SIMPLE LIFESTYLE. NO EXCESSIVENESS ENVIRONMENTAL SUSTAINABILITY Entered china: 2005. SHANGHA Today in China: 65 STORES
Concept: Mujirushi Ryohin/無印良品 (“No label quality goods”) Philosophy: Simple lifestyle. No excessiveness. Environmental SUstainability Entered China: 2005, shanghai Today in China: 65 stores
MUJI 無印良品
MUJI 無印良品 Growth in china PLAN TO OPEN 100 NEW STORES N CHINA N 2013 lANAGEMENT: LOCAL PERSONAL RECRUITMENT OF NEW GRADUATES IN CHINA AND EXPERIENCED LOCAL PROFESSIONALS HUMAN RESOURCES: ON-THE- JOB TRAINING LOCALLY UPPLY CHAIN MANAGEMENT: ESTABLISHED MANUFACTURING AND DISTRIBUTION N SHANGHAL AND IN SOUTH CHINA INCREASING R+D: FURTHER RESEARCH ON CHINESE CONSUMER BASE
Growh in China • Plan to open 100 New stores in China in 2013 • Management: Local personal recruitment of new graduates in China and experienced local professionals • Human Resources: On-the-Job training locally • Supply chain Management: Established manufacturing and distribution in shanghai and in south China • Increasing R+D: Further Research on Chinese consumer base