Shaping your case analysis () Guide to academic writing in business v
Shaping your case analysis (II) Guide to academic writing in business IV
Make a summary of case information Key points of case information that is related to your later analysis and suggestions Identify an issue/problem An issue/ problem of the focused case that need professional solutions /recommendations Assessment of case information Assess case information from a specific perspective Based on specifically- focused assessment of information it would be easier to work out feasible solutions
• Make a summary of case information – Key points of case information that is related to your later analysis and suggestions • Identify an issue/problem – An issue/ problem of the focused case that need professional solutions / recommendations • Assessment of case information – Assess case information from a specific perspective Based on specifically-focused assessment of information, it would be easier to work out feasible solutions
Propose solutions/ Make recommendatⅰon Solutions/ recommendations should Directly address the focused issue/ problem Arise from the assessment of case information Close connection between information assessment and solutions /recommendations Be specific and well focused Based on in-depth analysis by applying concepts or referring to similar practice Suitable for 1000-word case analysis
Propose solutions/ Make recommendation Solutions/ recommendations should • Directly address the focused issue/ problem • Arise from the assessment of case information – Close connection between information assessment and solutions/recommendations • Be specific and well focused – Based on in-depth analysis by applying concepts or referring to similar practice – Suitable for 1000-word case analysis
Be specific and well focused Take Experts Response as examples Case"In Search of a second act expert 2 Applying the concept of brand a brand is a beacon of positive associations that make consumers receptive to the company s new products and concepts. >To develop a well-structured innovation capabilit
Be specific and well focused Take Expert’s Response as examples: • Case “In Search of a Second Act”, Expert 2 • Applying the concept of brand • A brand is a beacon of positive associations that make consumers receptive to the company’s new products and concepts. To develop a well-structured innovation capability
Be specific and well focused Take Experts Response as examples Case Learning to play in the newshare economy", Expert 1 Applying the concept of community in the sharing economy n the sharing economy, community is a bond around a common ideal,> To foster the community that makes sharing possible
Be specific and well focused Take Expert’s Response as examples: • Case “Learning to play in the new ‘share economy’”, Expert 1 • Applying the concept of community in the sharing economy • In the sharing economy, community is a bond around a common ideal. To foster the community that makes sharing possible