Shaping your case analysis(0) Guide to academic writing in businessⅢ
Shaping your case analysis (I) Guide to academic writing in business III
Make a summary of case information Key points of case information that is related to your later analysis and suggestions For example: Can you win back online shoppers? (Benjy's) ° The company benjy's: a brick-and-mortar retailer of electronics and appliances, worth of $40 billion To provide customers with the biggest range of products at the lowest prices
Make a summary of case information • Key points of case information that is related to your later analysis and suggestions For example: Can you win back online shoppers? (Benjy’s) • The company Benjy’s: – A brick-and-mortar retailer of electronics and appliances, worth of $40 billion; – To provide customers with the biggest range of products at the lowest prices
Make a summary of case information Customers' showrooming behaviour The drop of sales The disagreement in strategies between the cEo and the chairman of the board offense vs. defence long-term vs short-term; high-risk Vs low-risk Sample 1 Sample 2
Make a summary of case information • Customers’ showrooming behaviour • The drop of sales • The disagreement in strategies between the CEO and the chairman of the board – offense vs. defence; – long-term vs. short-term; – high-risk vs. low-risk • Sample 1 • Sample 2
Identify an issue/problem An issue/ problem of the focused case that need professional solutions/ recommendations Come out naturally from the summary of case information Sample1 Sample 2
Identify an issue/problem • An issue/ problem of the focused case that need professional solutions / recommendations • Come out naturally from the summary of case information • Sample 1 • Sample 2
Assessment of case information Assess case information from a specific perspective For example PACT Model ·3 C Mode Internal and external perspectives
Assessment of case information • Assess case information from a specific perspective For example • PACT Model • 3C Model • Internal and external perspectives