Studying business Unit 1, Text B What supermarkets dont want you to know
Studying business Unit 1, Text B What supermarkets don’t want you to know
Studying business ype of How they may benefit from studying people business 1.Employees. Decide on a career Acquire skills and knowledge for a career 2.Business Obtain skills needed to start ones own owners business Identify a product or service that customers want Realize potential risks 3.Consumers. Become more informed before making a purchase decision 4.Investors. Understand the basics of the economy and business Establish the investment program
Studying business Type of people How they may benefit from studying business 1. Employees Decide on a career Acquire skills and knowledge for a career 2. Business owners Obtain skills needed to start one’s own business Identify a product or service that customers want Realize potential risks 3. Consumers Become more informed before making a purchase decision 4. Investors Understand the basics of the economy and business Establish the investment program
Lead in Question Starbucks coffee: around 35/cup FamilyMart coffee(ParCafe): around !10/cup What is your choice? Price-sensitive vs Price-insensitive Pricing strategy by starbucks High-end products exclusive to customers loyal to the brand Price rises, but still has stable customers Pricing strategies
Lead in Question: • Starbucks coffee: around ¥35/cup • FamilyMart coffee (ParCafe): around ¥10/cup What is your choice? • Price-sensitive vs. Price-insensitive • Pricing strategy by Starbucks: • High-end products, exclusive to customers loyal to the brand; • Price rises, but still has stable customers Pricing strategies
Pre-reading What are pricing strategies adopted by supermarkets? Everyday low pricing Sale pricing Observing the Competition Loyalty Discounts Leader Pricing
Pre-reading What are pricing strategies adopted by supermarkets? • Everyday Low Pricing • Sale Pricing • Observing the Competition • Loyalty Discounts • Leader Pricing
Pre-reading Focus: Sale pricing strategy Sale pricing displays specific items, offering them at enough of a discount to lure customers into the store Price-targeting strategy Charges price-insensitive customers higher prices and Charges price-sensitive customers lower prices for the same product 区别定价战略
Pre-reading Focus: • Sale pricing strategy – Sale pricing displays specific items, offering them at enough of a discount to lure customers into the store. • Price-targeting strategy – Charges price-insensitive customers higher prices and – Charges price-sensitive customers lower prices for the same product – 区别定价战略