Marketing Unit 2 Text b the 5Ps in action
Marketing Unit 2 Text B The 5Ps in action
Academic reading Definition of marketing given by professor edward Russell(Text A) In essence marketing is 1. discovering and giving consumers what they want and need; and 2. doing this at a profit
Academic reading Definition of marketing given by Professor Edward Russell (Text A) • In essence, marketing is: • 1. discovering and giving consumers what they want and need; and • 2. doing this at a profit
Text a The business of marketing 5Ps of marketing The tree diagram on p. 29 People Product Price Place Promotion
Text A The business of marketing 5Ps of marketing • The tree diagram on p. 29 – People – Product – Price – Place – Promotion
Academic reading Text B The five ps in action Source: The Fundamentals of Marketing (2009), written by edward Russell
Academic reading Text B • The five Ps in action • Source: The Fundamentals of Marketing (2009), written by Edward Russell
Preparation Words and sentences 1. Para. 11.L4 Even today, whichever of the two companies reached a market first/ generally continues to dominate the categories/[that] they have in common For example, India is still a Unilever country, China is still a p&G country Paraphrase: The two companies, Unilever and p& G, have similar categories of products Even today, if one company first reached a market with certain categories then it can occupy the major market share of the categories For example, Unilever takes the major market share in india and p&G takes the leading role in the China market
Preparation Words and sentences 1. Para. 11, L4 • Even today, whichever of the two companies reached a market first / generally continues to dominate the categories/[that] they have in common. For example, India is still a Unilever country, China is still a P&G country. • Paraphrase: The two companies, Unilever and P& G, have similar categories of products. • Even today, if one company first reached a market with certain categories, then it can occupy the major market share of the categories. • For example, Unilever takes the major market share in India, and P&G takes the leading role in the China market