Marketing Unit 2 Text A The business of marketing
Marketing Unit 2 Text A The business of marketing
Lead in What is marketing What are the important factors that can influence marketing
Lead in • What is marketing? • What are the important factors that can influence marketing?
Lead in Could you explain the following cases in marketing New apple products are initially sold in exclusive Apple stores and online The porsche(保时捷)914, due to its low entry-evel price, was known as thepoor man s porsche and was a failure in the market Burberry(巴宝莉) coats are not sold at discount stores Credit-card companies often offer promotional gifts to college students in order to induce them to get their first card
Lead in Could you explain the following cases in marketing: • New Apple products are initially sold in exclusive Apple stores and online. • The Porsche (保时捷) 914, due to its low entry-level price, was known as the “poor man’s Porsche,” and was a failure in the market. • Burberry (巴宝莉) coats are not sold at discount stores. • Credit-card companies often offer promotional gifts to college students in order to induce them to get their first card
Lead in New apple products are initially sold in exclusive Apple stores and online place The porsche 914, due to its low entry-level price was known as the "poor man's Porsche ,and was a failure in the market (price) Burberry coats are not sold at discount stores (place) Credit-card companies often offer promotional gifts to college students in order to induce them to get their first card. (people)
Lead in • New Apple products are initially sold in exclusive Apple stores and online. (place) • The Porsche 914, due to its low entry-level price, was known as the “poor man’s Porsche,” and was a failure in the market. (price) • Burberry coats are not sold at discount stores. (place) • Credit-card companies often offer promotional gifts to college students in order to induce them to get their first card. (people)
Lead in Get ready for taking in more knowledge about marketing from reading the text The business of marketing Source: The Fundamentals of Marketing (2009), by Edward russell
Lead in • Get ready for taking in more knowledge about marketing from reading the text “The business of marketing” • Source: The Fundamentals of Marketing (2009), by Edward Russell