Structure of a case analysis Guide to academic writing in business i
Structure of a case analysis Guide to academic writing in business I
Business-specific academIC genres(学术语篇体裁) Case analysis Business proposal Business report Design report Letter and memo In this course: learning to write a formal case analysis(1, 000 words) Case analysis is one of the most common genres required by business courses and professional practice
Business-specific academic genres (学术语篇体裁) • Case analysis • Business proposal • Business report • Design report • Letter and memo In this course: learning to write a formal case analysis (1,000 words) • Case analysis is one of the most common genres required by business courses and professional practice
Structure of an academic genre For example A research paper is an academic genre. it is composed of Abstract Introduction · Literature review Method Results and discussion Conclusion References How about a case analysis?
Structure of an academic genre • For example: A research paper is an academic genre. It is composed of • Abstract • Introduction • Literature review • Method • Results and Discussion • Conclusion • References How about a case analysis?
Move语步1: Establishing facts/data Background information about a focused case Move 2: Identifying (ose) an issue as the focus of analysis Identification of a problem/issue typical of the case Move 3: Analysis Opinions Assessing (Fi)information (evaluation; explanation); Application of Concepts/Theories/Principles; Giving opinions(suggestions/recommendations and justification) Move 4: Closing/ Concluding Summary and making implications of the case study
Move 4: Closing/ Concluding Summary and making implications of the case study Move 3: Analysis & Opinions Assessing (评估) information (evaluation; explanation); Application of Concepts/ Theories/ Principles; Giving opinions (suggestions/recommendations and justification) Move 2: Identifying (确定) an issue as the focus of analysis Identification of a problem/issue typical of the case Move (语步) 1: Establishing facts/data Background information about a focused case
A sample case analysis Case: Culture clash in the boardroom (Almond China) Move 1: Establishing facts/data Background information about the case Move 2: Identifying an issue Identification of a problem/issue typical of the case
A sample case analysis • Case: Culture clash in the boardroom (Almond China) • Move 1: Establishing facts/data – Background information about the case • Move 2: Identifying an issue – Identification of a problem/issue typical of the case