From niche to mainstream Group members:顾嘉乐李一吴林伯韬陆森谢宇迪 2018.10.26
From niche to mainstream Group members：顾嘉乐 李一昊 林伯韬 陆森 谢宇迪 Group Two 2018.10.26
Part 1. Background Information
Part 1. Background Information
1.1 Background in formation Com pa K ly kenko Introduction: The largest producer of rice crackers in Japan Goal: To kick-start growth and Kenko globalIzation plans
1.1 Background information Company : Kenko • Introduction: The largest producer of rice crackers in Japan • Goal: To kick-start growth and globalization plans. Kenko
1.1 Background in formation Location 1. Parent company -Tokyo WORLD MAP The largest producer of rice crackers in Japan Si billion in domestic sales 2.The first foreign subsidiary- San Mateo. california To spearhead the launch of Kenko USA
1.1 Background information • Location: 1.Parent company —Tokyo The largest producer of rice crackers in Japan, $1 billion in domestic sales. 2.The first foreign subsidiary — San Mateo, California To spearhead the launch of Kenko USA
1.1 Background in formation The first foreign subsidiary -San Mateo, California, US Not a major uptick in growth After 6 vears Current situation Sales below projections The division still losing money
1.1 Background information Not a major uptick in growth; Sales below projections; The division still losing money. Current situation The first foreign subsidiary — San Mateo, California, 🇺🇸 After 6 years