The third team When the twitterverse Urns on you
The third team When the twitterverse turns on you
CONTENTS Summary(01。 (02 Assessment Justification 03 °.4 Strategy
02 01 03 04 Summary Strategy Assessment CONTENTS Justification
01 Summary How to stop the "crisis"of canadian jet and restore its good image
01 Summary How to stop the “crisis” of Canadian Jet and restore its good image？
BACKGROUND INFORMATION ● Canadian jet is an airline company Suffered from some negative presses Safety concerns The company had been grounded for a week Image owing to some engine safety concerns problem ● Bad labor relations some negative press about the airline's approach to labor relations following a threatened strike by the ground crew
BACKGROUND INFORMATION Image problem Canadian Jet is an airline company The company had been grounded for a week owing to some engine safety concerns. Safety concerns some negative press about the airline's approach to labor relations following a threatened strike by the ground crew Bad labor relations 4 Suffered from some negative presses…
WHAT'S THE PROBLEM HOWEVER FOR Though the contest is catching on, a handful of restoring Canadian people didn't take part Jet's image as a in a good way. SO Its PR firm planned some social media activities, the biggest one is a twitter contest CONTEST The person who posted the most creative tweet using the hashtag CanJetLuxury would win two round-trip tickets to any of the company's destinations
5 CONTEST The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company's destinations. HOWEVER FOR restoring Canadian Jet's image as a preferred carrier. Though the contest is catching on, a handful of people didn’t take part in a good way… SO Its PR firm planned some social media activities, the biggest one is a twitter contest WHAT’S THE PROBLEM