GROUP PRESENTATION COMPETING AGAINST BLING
COMPETING AGAINST BLING GROUP PRESENTATION
ummary 1.1 the company 1.2 analysis of the market 2 information accessment content 2.1t 2.2 product positioning 2.3 marketing strategy 3 solution 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch
1 summary 3 solution 2 information accessment 4 justification content 1.1 the company 1.2 analysis of the market 1.3 brand example 2.1 target market 2.2 product positioning 2.3 marketing strategy 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy The example of swatch
The Company Rochat&Schmid, a 100-year-old Swiss maker of luxury timepieces has recently entered the Chinese luxury market
The Company Rochat&Schmid, a 100-year-old Swiss maker of luxury timepieces has recently entered the Chinese luxury market
1.1 The company ALL ABOUT THE COMPANY Idea Rivals The company focuses on low R&ss biggest rival was key watches and has an idea Berlinger, which was lauching a line of gem-accented namely an understated luxury watches
1.1 The company ALL ABOUT THE COMPANY The company focuses on lowkey watches and has an idea of “subtle elegance”. It was, namely an understated luxury producer. Idea R&S's biggest rival was Berlinger,which was lauching a line of gem-accented watches. Rivals
1.2. Analysis of the market The Chinese market is thouroughly new for R&S. The Chinese buyers of luxuries are of a universally young ager than those in Switzerland
1.2.Analysis of the market The Chinese market is thouroughly new for R&S.The Chinese buyers of luxuries are of a universally young ager than those in Switzerland