BES Academic English: Win Back Online Shoppers Group 3 Analysis 林晨尹文怡陈书华
Academic English: Win Back Online Shoppers Group 3 Analysis 林晨 尹文怡 陈书华
Agenda 1 Introduction BES 2 Analysis Opinions 3 Solutions Justifications LLHIHH-H
1 2 3 Introduction Analysis & Opinions Solutions & Justifications Agenda
Introduction > Analysis Opinions > Solutions Justifications Benjy's is a $40 billion electronics and appliance brick-and- mortar retailer owning 2000 chain stores. Electronics and appliance brick 2000 chain stores and-mortar retailer 万 y $40 billion market share Ethos: low-cost, high-volume Group 3 Analysis
Benjy’s is a $40 billion electronics and appliance brick-andmortar retailer owning 2000 chain stores. Introduction >> Analysis & Opinions >> Solutions & Justifications 1 2000 chain stores Ethos: low-cost, high-volume Electronics and appliance brickand-mortar retailer $40 billion market share
Introduction > Analysis Opinions > Solutions Justifications More people are coming to Benjy's to look at products but then buying them from its online competitors Phenomenon Cause Result Effect More people coming to benjy's .83% of people show -. Could not afford to match Chains sales nose-dived roomIng online prices Buying them from its online Facing nearly $700 million loss competitors enjy' s competitors offering discount prices Group 3 Analysis
Introduction >> Analysis & Opinions >> Solutions & Justifications More people are coming to Benjy’s to look at products but then buying them from its online competitors. Phenomenon Cause Result Effect • More people coming to Benjy’s • Buying them from its online competitors • Benjy’s competitors offering discount prices • 83% of people showrooming • Could not afford to match online prices • Chain’s sales nose-dived • Facing nearly $700 million loss 2
Introduction > Analysis Opinions > Solutions Justifications Disagreement occurred between the ceo and the chairman about the possible solutions towards this issue. Ben's idea CEOs idea Short-term low-cost measures Long-term costly risky measures To charge their suppliers fees for To make showrooming difficult promotions and access to prime shelf space Offense More helpful and attentive employees d Price war: More aggressive discounts A smaller-store format Price war 2 To get suppliers to impose · A curated product mix minimum advertised prices on their online Knowledgeable salespeople retailers · Follow-up services. Group 3 Analysis
Introduction >> Analysis & Opinions >> Solutions & Justifications Disagreement occurred between the CEO and the chairman about the possible solutions towards this issue. Ben’s idea CEO’s idea Short-term low-cost measures Long-term costly risky measures Defense: • To make showrooming difficult. Offense: • Price war1: More aggressive discounts. • Price war2: To get suppliers to impose minimum advertised prices on their online retailers. • A curated product mix. • Knowledgeable salespeople. • Follow-up services. • More helpful and attentive employees. • A smaller-store format. • To charge their suppliers fees for promotions and access to prime shelf space. 3