复旦大学：《学术英语（管理科学）Academic English for Business》学术英语综合素养教学课件_Unit 7 Brands and branding Text B Keys to creating brands people love

Unit z Brands and Branding Text B Keys to creating brands people love

Unit 7 Brands and Branding Text B Keys to creating brands people love

Reading Part 1(para. 1-8 Brand names Part 2(para. 9-21): Brand taglines

Reading • Part 1 (para. 1-8): Brand names • Part 2 (para. 9-21): Brand taglines

Part 1 (para. 1-8): Brand names Discussion: Why are the followings good brand names? Brand name Product/ service Close-up(a特写镜头) toothpaste Jiffy lube quick oll change car maintenance and jify:n.一会儿,瞬间 servicing g lube:n.润滑油 Rain dance car wax Irish spring deodorant(除臭的)soap

Part 1 (para. 1-8): Brand names Discussion: Why are the followings good brand names? Brand name Product / Service Close-up (n. 特写镜头) toothpaste Jiffy Lube quick oil change  jiffy: n. 一会儿，瞬间  lube: n. 润滑油 car maintenance and servicing Rain Dance car wax Irish Spring deodorant (除臭的) soap

Part 1 (para. 1-8): Brand names Discussion Why are the followings good brand names? These names reflect the essence of the product

Part 1 (para. 1-8): Brand names Discussion: Why are the followings good brand names? • These names reflect the essence of the product

Part 1 (para. 1-8): Brand names Other types of brand names: Task 1 p. 162 para 4-5 a brand name can be purely functional Price Waterhouse Levis Xbox 360 Heinz

Part 1 (para. 1-8): Brand names Other types of brand names: Task 1 p. 162 para. 4-5 • A brand name can be purely functional: – Price Waterhouse – Levi’s – Xbox 360 – Heinz