Unit 3 Corporate strategies Text B Starbucks foreign direct investment
Unit 3 Corporate strategies Text B Starbucks’ foreign direct investment
Lead-in Global expansion Wal-Mart: catering to the local shopping preferences Starbucks: maintaining the original flavour replicating(复制)“ Starbucks experiences"in foreign countries Could you think about any reason for Starbucks'strategy?
Lead-in Global expansion • Wal-Mart: catering to the local shopping preferences • Starbucks: maintaining the original flavour – replicating (复制) “Starbucks experiences” in foreign countries • Could you think about any reason for Starbucks’ strategy?
Academic reading Text b Starbucks'foreign expansion Read para. 1 Synthesize the information about starbucks corporate strategies Fill in the table on p. 58 Products, Customer service, employee
Academic reading Text B Starbucks’ foreign expansion • Read para. 1 • Synthesize the information about Starbucks’ corporate strategies • Fill in the table on p. 58: • Products, Customer service, Employee
Academic reading Text B Starbucks'foreign expansion Aspects Starbucks strategies Products Selling its own premium coffee and coffee beverages, along with a variety of pastries. coffee accessories, teas and other products in a tastefully designed coffeehouse setting Customer Providing superior customer service service Employee Emphasizing employer hiring and training programs and offering employees stock option grants and medical benefits
Academic reading Text B Starbucks’ foreign expansion Aspects Starbucks’ strategies Products Selling its own premium coffee and coffee beverages, along with a variety of pastries, coffee accessories, teas, and other products in a tastefully designed coffeehouse setting Customer service Providing superior customer service Employee Emphasizing employer hiring and training programs and offering employees stock option grants and medical benefits
Academic reading Text b Starbucks'foreign expansion stock option(para. 1, L4 on p. 56) ·(公司以优惠价格提供给员工的)认股权,股 票购买权 It is the right for an employee at a publicly traded company(上市公司) to buy shares(购买股 FE)in that company for a certain price usually lower than the usual price)
Academic reading Text B Starbucks’ foreign expansion stock option (para. 1, L4 on p. 56) • (公司以优惠价格提供给员工的)认股权，股 票购买权 • It is the right for an employee at a publiclytraded company (上市公司) to buy shares (购买股 票) in that company for a certain price (usually lower than the usual price)