尊 SG Who l am? Master Kong( Chinese:康師傅) Taiwanese enterprise in China · Founded in1991 Headquarters in Tianjin china Second most valued brand in China(tns, 2011) (Logo of Master Kong 巴
• Master Kong (Chinese :康師傅) • Taiwanese enterprise in China • Founded in 1991 • Headquarters in Tianjin, China • Second most valued brand in China (TNS,2011) Who I am? (Logo of Master Kong)
尊 SG Who l am? Specialize in the production and distribution of Instant Noodles Beverages Instant Food Products 孔
• Specialize in the production and distribution of : Who I am? Instant Noodles Beverages Instant Food Products
尊 SG Who i am? The group is the market leader in instant noodles and ready to-drink(rtD)teas Instant Noodle market Share In China Ready-to-drink Tea Market Share in 2012, By Sales value China 2012, By Sales value ■ Master Kong Master Kong 28% 32% ■Uni- President 48% Uni-president China China 56% 16% others Others 20% 巴
The Group is the market leader in instant noodles and readyto-drink (RTD) teas Who I am? 56% 16% 28% Instant Noodle Market Share In China 2012, By Sales Value Master Kong Uni-President China others 48% 20% 32% Ready-to-drink Tea Market Share in China 2012, By Sales Value Master Kong Uni-president China Others
印 Master Kongs competitors
Master Kong’s Competitors
Competitors Local Competitors ·Uni- President Together with Master Kong the two brands market share in the first and second-tier cities are almost 80% Uni-president's fruit juice enjoyed a great popularity in the market 样橙 伏原 巴
• Local Competitors • Uni-President - Together with Master Kong, the two brands’ market share in the first and second-tier cities are almost 80% - Uni-president’s fruit juice enjoyed a great popularity in the market Competitors