Industry Overview: China's hotel market/SHANGRi-4A 2008 24 76% 2009 72% 2010 31% 68% 2011e 38 60% 2012e 45% 50% 2013e 39% 9.0% 2014 5B% 27% 15.0% 20%6 40% 60% 80% 100% m互肤网m呼叫中心手机喜户调 Internet Call Center Mobile phone App 2008-2014 Revenue of the Hotel Industry in China from E-business channel
Industry Overview: China’s hotel market Internet Call Center Mobile Phone App 2008-2014 Revenue of the Hotel Industry in China from E-business Channel
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Hospitality Industry in China RevPAR: Revenue per availab| e room每可售房收入 Occupancy Rate Average Price An indicator of hotel performance The performance of a hotel or the hospitality industry is decided by both occupancy rate
Industry Overview: Hospitality Industry in China RevPAR: Revenue Per Available Room 每可售房收入 = Occupancy Rate * Average Price • An indicator of hotel performance • The performance of a hotel or the hospitality industry is decided by both occupancy rate
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Hospitality Industry in China China hotel demand slows Hotel Rooms ( housand)455-1010-2020-4060121 Yinchuan onin-Dalian' coanoangdoo Nanjing Lanzhou r Shanghai Lhasa Chon unie) Nanchang、weru Fuzhou 1302 YoY RevPAR Change Quanzhou Xian 5%to15% Dongguan -5%to shenzhen 7% tO -5 to-15% Source: CNTA
Industry Overview: Hospitality Industry in China China hotel demand slows
香格里拉酒店集圃 Agenda: Shangri-la presentation SHANGRI-LA d Industry Overview China hote 香格里拉酒店集圈 market SHANGRI-LA HOTELS.d量 SORTE high-end Analysis: hotel market business model Shangri-la competitors comparative advantages & why LayaRd sua!p From the 4 Ps to 7 Ps Marketing strategies for a service brand The service differentiation
Agenda: Shangri-la Presentation Industry Overview China hotel market Shangri-la Marketing strategies for a service brand From the 4 Ps to 7 Ps Analysis: business model, competitors The service differentiation
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Chinese high -end Hotel market e.g. Westin-5 star Chinese high-end hotel?? Hotels in china classified into star-rated hotels(星级酒店) boutique accommodation(精品 e.g. Andaz(安达仕)- boutique Ei) service apartment,comfort but not luxury inn Chinese courtyard and hostels
Industry Overview: Chinese High-end Hotel Market Chinese High-end hotel?? Hotels in China classified into star-rated hotels (星级酒店), boutique accommodation (精品 店), service apartment, comfort inn, Chinese courtyard and hostels. e.g. Westin – 5 star e.g. Andaz(安达仕) – boutique but not luxury