Unit 7 section a a Rose is a rose . Background knowledge Valentines day Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor at that time, Claudius ll, ordered the Roman soldiers not to marry or become engaged. Claudius believed that as soldiers would want to stay home with their families rather than fight his wars. Valentine defied the Emperor's decree and secretly married the young couples. He was even arreste imprisoned, and put to death. Valentine was beheaded on February 14th, the eve of the roman holiday Lupercalia(t*xi*p). After his death, Valentine was named a saint. As rome became more Christian, the priests moved the spring holiday from the 15th of February to the 14th-Valentine's Day The Andes mountains The Andes Mountains stretch over 5, 500 miles from the southern tip of Argentina and Chile to the northern part of Columbia in south America ith many peaks and active volcanoes over 20,000 feet, including the highest peak Cerro Aconcagua(elevation 22, 826, located on the Chile and Argentina border ), this majestic region is second only to the Himalayas in size and average elevation Ecuador Ecuador, the " Republic of the Equator,, was one of three countries that emerged from the collapse of Gran Colombia in 1830 (the others being Colombia and Venezuela). Between 1904 and 1942 Ecuador lost territories in a series of conflicts with its neighbors a border war with Peru that flared in 1995 was resolved in 1999 Colombia Colombia was one of the three countries that emerged from the collapse of Gran Colombia in 1830(the others being Ecuador and Venezuela). A 40-year insurgent campaign to overthrow the Colombian Government escalated during the 1990s, undergirded in part by funds from the drug trade. Although the violence is deadly and large swaths of the countryside are under guerrilla influence, the movement lacks the military strength or popular support necessary to overthrow the II. Text Analysis Main idea of the text Rose industry, both selling and growing in U.S., is faced with severe challenges. Fortunately, some retailers and growers have found their way out. Roses Only, a retailer, made it by holding prices down, and Johnson Flowers survived the intense competition through cooperation with overseas Structure
Unit 7 Section A A Rose Is a Rose I. Background Knowledge Valentine’s Day Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor at that time, Claudius II, ordered the Roman soldiers not to marry or become engaged. Claudius believed that as soldiers would want to stay home with their families rather than fight his wars. Valentine defied the Emperor’s decree and secretly married the young couples. He was eventually arrested, imprisoned, and put to death. Valentine was beheaded on February 14th, the eve of the Roman holiday Lupercalia (牧神节). After his death, Valentine was named a saint. As Rome became more Christian, the priests moved the spring holiday from the 15th of February to the 14th—Valentine’s Day. The Andes Mountains The Andes Mountains stretch over 5,500 miles from the southern tip of Argentina and Chile to the northern part of Columbia in south America. With many peaks and active volcanoes over 20,000 feet, including the highest peak Cerro Aconcagua (elevation 22,826, located on the Chile and Argentina border), this majestic region is second only to the Himalayas in size and average elevation. Ecuador Ecuador, the “Republic of the Equator”, was one of three countries that emerged from the collapse of Gran Colombia in 1830 (the others being Colombia and Venezuela). Between 1904 and 1942, Ecuador lost territories in a series of conflicts with its neighbors. A border war with Peru that flared in 1995 was resolved in 1999. Colombia Colombia was one of the three countries that emerged from the collapse of Gran Colombia in 1830 (the others being Ecuador and Venezuela). A 40-year insurgent campaign to overthrow the Colombian Government escalated during the 1990s, undergirded in part by funds from the drug trade. Although the violence is deadly and large swaths of the countryside are under guerrilla influence, the movement lacks the military strength or popular support necessary to overthrow the government. II. Text Analysis Main idea of the text Rose industry, both selling and growing in U.S., is faced with severe challenges. Fortunately, some retailers and growers have found their way out. Roses Only, a retailer, made it by holding prices down, and Johnson Flowers survived the intense competition through cooperation with overseas rivals. Structure:
Part I(Para. 1)As long as the rose remains the most popular flower as a symbol of love, any changing conditions in the nations rose industry mean much to rose growers, and to those who distribute roses and those who sel Part Il (Paras. 2-6)When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses Only, made a success with some adjustments Part Ill(Paras. 7-12)Severe foreign competition puts U.S. rose growers on the edge of bankruptcy Johnson Flowers, a domestic rose grower, however, finds a way out Part IV(Paras. 13-14)When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for I. Language points essions 1.不再时兴,过时 to go out of style (L. 6) 像衣着和发型这样外在的东西可能会过时,但像诚实这样的内在素质却永远不会过时。 Such exteriors as wearing and hairstyle may fall out of fashion, but the interiors like honesty will never go out of style 2.对某人来讲不再是美差 to be no longer a beautiful experience for sb. (L 8) 对一个学生来说,求知一旦不再是一种令人痛苦的差使,他/她就会将更大的精力投到学习 Once knowledge seeking is no longer a painful experience for a student, he /she will focus more of his /her energy on it. 3.给忙碌的人们提供方便 to offer convenience to the busy (L 9) 在生活中,与人方便,自己方便。 He who offers convenience to others in life finds life convenient for himself 4.是一个很好的范例 to be a good example of (L I1) 人类活动会对大自然产生不利的影响,沙漠化现象就是一个令人伤心的例子。 Desertification is a sad example of how human activities affect the nature adversely 5应对挑战 to answer the challenge(L. 12) 为了应对未来的挑战,许多年轻人利用业余时间重新走进大学给自己充电 themselves with knowledge at their spare time v of the youth go back to colleges to recharge answer 6.在一定范围内变化或扩展 to range from.to.(L.12) 一个国家的发展是多方面的,包括从政治体制和经济到教育及人民生活水平的各个方面 The development of a country is of many dimensions, ranging from political system and economy to education and the people's living standards 7.花一大笔钱
Part I (Para. 1 ) As long as the rose remains the most popular flower as a symbol of love, any changing conditions in the nation’s rose industry mean much to rose growers, and to those who distribute roses and those who sell. Part II (Paras. 2-6) When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses Only, made a success with some adjustments. Part III (Paras. 7-12) Severe foreign competition puts U.S. rose growers on the edge of bankruptcy. Johnson Flowers, a domestic rose grower, however, finds a way out. Part IV (Paras. 13-14) When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for them. III. Language Points Expressions: 1. 不再时兴，过时 to go out of style (L. 6) 像衣着和发型这样外在的东西可能会过时，但像诚实这样的内在素质却永远不会过时。 Such exteriors as wearing and hairstyle may fall out of fashion, but the interiors like honesty will never go out of style. 2. 对某人来讲不再是美差 to be no longer a beautiful experience for sb. (L. 8) 对一个学生来说，求知一旦不再是一种令人痛苦的差使，他／她就会将更大的精力投到学习 上。 Once knowledge seeking is no longer a painful experience for a student, he / she will focus more of his / her energy on it. 3. 给忙碌的人们提供方便 to offer convenience to the busy (L. 9) 在生活中，与人方便，自己方便。 He who offers convenience to others in life finds life convenient for himself. 4. 是一个很好的范例 to be a good example of (L. 11) 人类活动会对大自然产生不利的影响，沙漠化现象就是一个令人伤心的例子。 Desertification is a sad example of how human activities affect the nature adversely 5 应对挑战 to answer the challenge (L. 12 ) 为了应对未来的挑战，许多年轻人利用业余时间重新走进大学给自己充电。 To answer the challenges of the future, many of the youth go back to colleges to recharge themselves with knowledge at their spare time. 6. 在一定范围内变化或扩展 to range from…to… (L. 12 ) 一个国家的发展是多方面的，包括从政治体制和经济到教育及人民生活水平的各个方面。 The development of a country is of many dimensions, ranging from political system and economy to education and the people’s living standards. 7. 花一大笔钱
to spend a fortune (L. 23) 花大价钱买了赛车后,他立即成为朋友们羡慕的对象。 Having spent a handsome fortune on a racing car, he immediately became an object of envy to all friend 8.看起来像:好像要 to look like (L. 24) 他学过一点汉语,会几句成语,但是他说起话来好像是个中国通一样。 He has learned a little Chinese and knows some idioms, but the way he speaks Chinese looks like he knew everything about China. 9.一朵、一朵地买玫瑰 to buy roses in ones(L. 25) 祸不单行,福无双至。 Misfortunes never come in ones; blessings never arrive in pairs 10.剩下来,留下来 to be left over(L. 30) 今日事,今日毕 Today's work should never be left over till tomorrow 11.某人成功的秘诀 sb's formula for success(L. 32) 运气是靠不住的,因为一个人成功的秘诀在于99%的努力加1%的运气。 Luck is not reliable, because one's formula for success lies in 99% of hard work plus only 1% of 12.降低价格 to hold prices down (L. 32) 就一些人而言,艰难困苦不会使他们屈服,但是金钱与美色却可以 With some people, hardships do not hold them down, but money and beauty do 13.控制玫瑰销售链上的每一个环节 to control every link in the rose chain (L. 32) 生产线的任何一个环节出了问题,整个流程就得瘫痪。 Any link in the production line goes out of order; the whole chain will break down 从……跌至 to decline from.to..(L. 39) 由于英语考试的又一次失利,她学英语的热情跌至零点。 As a result of another failure in the English exams, her enthusiasm for English learning declined to 15.占去:解释 to account for (L 4 人类的感情很复杂又很微妙,没有谁可以令人满意地解释它们。 Human feelings are so complex and subtle that no one can account for them in a satisfactory manner 16.走下坡路 to go down(L. 46) 那个国家的旅游业因为越来越多的恐怖袭击而急剧衰退。 The tourist industry in that country went down sharply because of increasing terrorist attacks
to spend a fortune (L. 23) 花大价钱买了赛车后，他立即成为朋友们羡慕的对象。 Having spent a handsome fortune on a racing car, he immediately became an object of envy to all his friends. 8. 看起来像；好像要 to look like (L. 24) 他学过一点汉语，会几句成语，但是他说起话来好像是个中国通一样。 He has learned a little Chinese and knows some idioms, but the way he speaks Chinese looks like he knew everything about China. 9. 一朵、一朵地买玫瑰 to buy roses in ones (L. 25) 祸不单行，福无双至。 Misfortunes never come in ones; blessings never arrive in pairs. 10. 剩下来，留下来 to be left over (L. 30) 今日事，今日毕。 Today’s work should never be left over till tomorrow. 11. 某人成功的秘诀 sb’s formula for success (L. 32) 运气是靠不住的，因为一个人成功的秘诀在于 99%的努力加 1%的运气。 Luck is not reliable, because one’s formula for success lies in 99% of hard work plus only 1% of luck. 12. 降低价格 to hold prices down (L. 32) 就一些人而言，艰难困苦不会使他们屈服，但是金钱与美色却可以。 With some people, hardships do not hold them down, but money and beauty do. 13. 控制玫瑰销售链上的每一个环节 to control every link in the rose chain (L. 32) 生产线的任何一个环节出了问题，整个流程就得瘫痪。 Any link in the production line goes out of order; the whole chain will break down. 14. 从······ 跌至······ to decline from…to… (L. 39) 由于英语考试的又一次失利，她学英语的热情跌至零点。 As a result of another failure in the English exams, her enthusiasm for English learning declined to zero. 15. 占去；解释 to account for (L. 41) 人类的感情很复杂又很微妙，没有谁可以令人满意地解释它们。 Human feelings are so complex and subtle that no one can account for them in a satisfactory manner. 16. 走下坡路 to go down (L. 46) 那个国家的旅游业因为越来越多的恐怖袭击而急剧衰退。 The tourist industry in that country went down sharply because of increasing terrorist attacks
17.创立这家公司 to launch the company(L. 48) 推出这个新项目之前,该公司做了细致的市场调查。 Before launching the new project, the company made a thorough investigation of the market 18.迫使某人退出该行业 usiness(L. 54) 任何一家公司,如果其经营惟利是图、不顾道义的话,注定要从该行业中被挤出去 Any company, if it is run with only profit in mind regardless of moral ity, is bound to be chased out of business 19.挤垮了国内一些种植商 growers 在精神重压之下,有些人被压垮,而有些人则鼓起勇气获得成功。 Under heavy mental stress, some are crushed down while some gain courage to make a success 20.与海外对手竞争 to fight overseas rivals(L. 56) 正确的竞争观是互相竞争共同提高,而不是要挤垮对方。 A proper outlook on competition is to fight rivals to improve each other, but not to crush each other 21.扩大我们的业务 to widen our business(L. 57) 在大学里,学生要同时完成两项任务:一是要丰富专业知识,二是要扩大社会知识面。 In college, students must perform two tasks at the same time: one is to enrich themselves with specialty, and the other to widen their knowledge about society 22.时来运转,交好运 to get a break(L 61) 珍惜你的大学生活,因为它极有可能是你人生的转机。 Treasure your college life, for it is most likely to be a break in your life 23.对某人有利:赞同某人的意见 to be on sbs side(L 62) 帆风顺时,不可沾沾自喜:同样,事事不如意时,也不要自暴自弃 lost when everything is not on your sle are on your side; and similarly, don't give yourself up for Don't hug yourself for joy when things 24.靠别人的灾难来做生意 to operate a business on someone else's disaster(L. 62) 把自己的幸福建立在别人的痛苦之上不仅不道德甚至还是一种罪恶。 It is not only immoral but even a crime to build one's happiness on someone else's misfortunes 渴望某物,极想得到某物 to long for sth (L 64) 我渴望富裕的生活,我决心用我的双手去创造它 I'm longing for a well-off life, and l'm determined to make it with my own hands Patterns for you to use as models 1. Typical patterns for the exposition of sb. 's way of doing sth Ra]: The company's formula for success is to hold prices down by controlling every link in the
17. 创立这家公司 to launch the company (L. 48) 推出这个新项目之前，该公司做了细致的市场调查。 Before launching the new project, the company made a thorough investigation of the market. 18. 迫使某人退出该行业 to chase sb. out of business (L. 54 ) 任何一家公司，如果其经营惟利是图、不顾道义的话，注定要从该行业中被挤出去。 Any company, if it is run with only profit in mind regardless of morality, is bound to be chased out of business 19. 挤垮了国内一些种植商 to crush some domestic growers (L. 55) 在精神重压之下，有些人被压垮，而有些人则鼓起勇气获得成功。 Under heavy mental stress, some are crushed down while some gain courage to make a success. 20. 与海外对手竞争 to fight overseas rivals (L. 56) 正确的竞争观是互相竞争共同提高，而不是要挤垮对方。 A proper outlook on competition is to fight rivals to improve each other, but not to crush each other. 21. 扩大我们的业务 to widen our business (L. 57) 在大学里，学生要同时完成两项任务：一是要丰富专业知识，二是要扩大社会知识面。 In college, students must perform two tasks at the same time: one is to enrich themselves with specialty, and the other to widen their knowledge about society. 22. 时来运转，交好运 to get a break (L. 61) 珍惜你的大学生活，因为它极有可能是你人生的转机。 Treasure your college life, for it is most likely to be a break in your life. 23. 对某人有利；赞同某人的意见 to be on sb’s side (L. 62) 一帆风顺时，不可沾沾自喜；同样，事事不如意时，也不要自暴自弃。 Don’t hug yourself for joy when things are on your side; and similarly, don’t give yourself up for lost when everything is not on your side. 24. 靠别人的灾难来做生意 to operate a business on someone else’s disaster (L. 62) 把自己的幸福建立在别人的痛苦之上不仅不道德甚至还是一种罪恶。 It is not only immoral but even a crime to build one’s happiness on someone else’s misfortunes. 25. 渴望某物，极想得到某物 to long for sth. (L. 64) 我渴望富裕的生活，我决心用我的双手去创造它。 I’m longing for a well-off life, and I’m determined to make it with my own hands. Patterns for you to use as models: 1. Typical patterns for the exposition of sb.’s way of doing sth. 原句: The company’s formula for success is to hold prices down by controlling every link in the
rose chain (L. 32) 该公司成功的秘诀是通过其销售链的每一个环节降低成本 型提炼句 Sb. s formula/ recipe/ prescription for( doing)sth. is sth. else/ to do sth. else.某人(做某事)的 诀窍/秘诀是 应用:a.宽容、耐心和理解是她幸福婚姻的秘诀。 Tolerance, patience and understanding are her formula for a happy marriage 应用:b他生意场上成功的秘诀是:诚信为本,顾客至上。 His recipe for success in business is to take honesty as his cardinal principle and put the customers 2) Instead of doing sth,sb. tries to do sth.else某人不是要做某事,而是千方百计/设法做别 的事情 原句 Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. (L 55 现在,约翰逊家族不是要与海外对手竞争,而是千方百计要与他们合作 (try: resolve /choose/plan/manage/decide) 应用:a.一个有良知的记者不是要掩盖真相,而是千方百计使之大白于天下。 Instead of covering facts up, a journalist of conscience tries to bring them to light 应用:b一个好母亲不是一味地迁就自己的孩子,而是设法让孩子明白是非曲直 Instead of giving in to her child blindly, a good mother manages to make her child clear about right and wrong 3) As a replacement for sth./sb.lost,sb.(also) does sth.else.作为对失去的某物/某人的弥补 某人(也)做别的事 RRAJ: As a replacement for lost rose sales, the Johnsons and other growers also are starting to sell other types of flowers. (L. 59) 作为对失去的玫瑰销售份额的弥补,约翰逊家族和其他种植商也在开始销售其他花卉。 应用:a作为对自己的儿子在成长过程中缺乏父爱的弥补,他对自己的孙子倾注了全部的 As a replacement for lack of father love during his sons growth, he devoted all of his love to his grandson 应用:b.作为对民航业在全球性恐怖袭击中所受经济损失的弥补,一些国家对该行业提供了 更多的优惠政策。 As a replacement for the economic loss of the civil aviation caused by the worldwide terrorist attacks, some countries provide more preferential policies for it 2. Typical patterns for comparisons and contrasts RRG: For rose growers, those who distribute roses, and those who sell, this year's anticipated 7% increase in sales will be sweeter than a 5-pound box of chocolate candy. (L. 3) 对玫瑰花种植商、分销商及零售商来说,预计今年的销售量将增加7%,这个数字比一盒5 磅重的巧克力糖还要甜蜜。 句型提炼 l) For those who.,sth. Is more. than sth.else.对那些……人来说,某事要比别的事更 应用:a对那些从事管理工作的专业人士来说,与人共事的能力要比扎实的专业技术更重要 For those professionals who are engaged in management, the ability to work with people is more important than the sound professional skill
rose chain. (L. 32) 该公司成功的秘诀是通过其销售链的每一个环节降低成本。 型提炼句 Sb.’s formula / recipe / prescription for (doing) sth. is sth. else / to do sth. else. 某人（做某事）的 诀窍 / 秘诀是······ 应用：a.宽容、耐心和理解是她幸福婚姻的秘诀。 Tolerance, patience and understanding are her formula for a happy marriage. 应用：b.他生意场上成功的秘诀是：诚信为本，顾客至上。 His recipe for success in business is to take honesty as his cardinal principle and put the customers first. 2) Instead of doing sth., sb. tries to do sth. else 某人不是要做某事，而是千方百计／设法做别 的事情。 原句: Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. (L. 55) 现在，约翰逊家族不是要与海外对手竞争，而是千方百计要与他们合作。 (try: resolve / choose / plan / manage / decide) 应用：a.一个有良知的记者不是要掩盖真相，而是千方百计使之大白于天下。 Instead of covering facts up, a journalist of conscience tries to bring them to light. 应用：b.一个好母亲不是一味地迁就自己的孩子，而是设法让孩子明白是非曲直。 Instead of giving in to her child blindly, a good mother manages to make her child clear about right and wrong. 3) As a replacement for sth./sb. lost, sb. (also) does sth. else. 作为对失去的某物／某人的弥补, 某人(也)做别的事。 原句:As a replacement for lost rose sales, the Johnsons and other growers also are starting to sell other types of flowers. (L. 59) 作为对失去的玫瑰销售份额的弥补，约翰逊家族和其他种植商也在开始销售其他花卉。 应用：a. 作为对自己的儿子在成长过程中缺乏父爱的弥补，他对自己的孙子倾注了全部的 爱。 As a replacement for lack of father love during his son’s growth, he devoted all of his love to his grandson. 应用：b.作为对民航业在全球性恐怖袭击中所受经济损失的弥补，一些国家对该行业提供了 更多的优惠政策。 As a replacement for the economic loss of the civil aviation caused by the worldwide terrorist attacks, some countries provide more preferential policies for it. 2. Typical patterns for comparisons and contrasts 原句:For rose growers, those who distribute roses, and those who sell, this year’s anticipated 7% increase in sales will be sweeter than a 5-pound box of chocolate candy. (L. 3) 对玫瑰花种植商、分销商及零售商来说，预计今年的销售量将增加 7％，这个数字比一盒 5 磅重的巧克力糖还要甜蜜。 句型提炼 1) For those who…, sth. is more…than sth. else. 对那些······人来说，某事要比别的事更······ 应用：a.对那些从事管理工作的专业人士来说，与人共事的能力要比扎实的专业技术更重要。 For those professionals who are engaged in management, the ability to work with people is more important than the sound professional skill