Lecture 3 Communication in History Objectives &o Understand the main changes of communication media in history and the characteristics of each medium o Think about the relationship between the media and the content .o Think about the relationship between the communications technologies and social changes
Lecture 3 Communication in History Objectives: ❖ Understand the main changes of communication media in history and the characteristics of each medium; ❖ Think about the relationship between the media and the content; ❖ Think about the relationship between the communications technologies and social changes
How do we evaluate a medium? o Channel (speed )of transmission Connection with human senses Relationship to time .o Relationship to space o Social and cultural implications of the physical features of the medium
How do we evaluate a medium? ❖ Channel (Speed) of transmission ❖ Connection with human senses ❖ Relationship to time ❖ Relationship to space ❖ Social and cultural implications of the physical features of the medium
Oral Language Sound Oral language 令 Evanescent 令 Mnemonic ☆ Immobile 冷 Simple expression ☆ Cannot be reserved 冷 Rhythmic 冷 Related to hearing ☆ Connected to vision ☆ Centering effect
Oral Language Sound: ❖ Evanescent ❖ Immobile ❖ Cannot be reserved ❖ Related to hearing ❖ Centering effect Oral language: ❖ Mnemonic ❖ Simple expression ❖ Rhythmic ❖ Connected to vision
Oral Culture Spontaneous and outward (emotional o Participatory(communal) o Unifying .o Centralizing
Oral Culture ❖ Spontaneous and outward (emotional) ❖ Participatory (communal) ❖ Unifying ❖ Centralizing
Second orality o Telephone, radio, television, tapes and disks etc 令E| ectric media o Mixed with writing and printing
Second Orality ❖ Telephone, radio, television, tapes and disks, etc. ❖ Electric media ❖ Mixed with writing and printing