Lecture 10 The content of mass communications( Cont Objectives Have an idea on the linguistic approaches to the study of the content; Learn about several analytic tools that media studies engage, Have an understanding on content analysis as one of the research methods
Lecture 10 The content of mass communications (Cont.) Objectives: Have an idea on the linguistic approaches to the study of the content; Learn about several analytic tools that media studies engage; Have an understanding on content analysis as one of the research methods
Review: Approaches to the study of content Social Cultural Linguistic Political economy: on advertising and commercialism: commercialization of media content; media content and hegemony Information theory: media content as(measured) information Content and media performance
Review: Approaches to the study of content Social Cultural Linguistic Political economy: on advertising and commercialism; commercialization of media content; media content and hegemony Information theory: media content as (measured) information Content and media performance
Review: Social approaches and cultural approaches Media content and social reality Media content and power/inequality Media content and (organizational) bias: e.g journalists, journalism practices Media content and social problems: e. g. violence, gender inequalit lity Media content and cultural values and traditions Media content and mass culture Media content and popular culture(and a variety of sub-cultures) Media content as cultural text
Review: Social approaches and cultural approaches Media content and social reality Media content and power/inequality Media content and (organizational) bias: e.g. journalists, journalism practices Media content and social problems: e.g. violence, gender inequality Media content and cultural values and traditions Media content and mass culture Media content and popular culture (and a variety of sub-cultures) Media content as cultural text
Linguistic approaches: how meaning is generated? Semiotics or Semiology: studies of signs a Structuralism: uncovering structures that indicate relationships Discourse analysis: analyzing the implications of language use and the relationship between language and its users
Linguistic approaches: how meaning is generated? Semiotics or Semiology: studies of signs Structuralism: uncovering structures that indicate relationships Discourse analysis: analyzing the implications of language use and the relationship between language and its users
Semiotics: meaning and signs a Semiotics sees communication as the generation of meaning in messages--whether by encoder or decoder Meaning is not an absolute, static concept to be found neatly parceled up in the message, but an active process. It is generated, created, or negotiated between person and message Meaning is the result of the dynamic interaction between sign, signifier, and signified. Thus meaning is historically located and may well change with time
Semiotics: meaning and signs Semiotics sees communication as the generation of meaning in messages—whether by encoder or decoder. Meaning is not an absolute, static concept to be found neatly parceled up in the message, but an active process. It is generated, created, or negotiated between person and message. Meaning is the result of the dynamic interaction between sign, signifier, and signified. Thus, meaning is historically located and may well change with time