Lecture 9 The content of mass communications Objectives a Have an idea on different approaches to the study of the content a Learn about several analytic tools that media studies engage a Have a beginning understanding on one of the research methods: content analysis
Lecture 9 The content of mass communications ◼ Objectives: ◼ Have an idea on different approaches to the study of the content; ◼ Learn about several analytic tools that media studies engage; ◼ Have a beginning understanding on one of the research methods: content analysis
approaches to the study of content ■ Social ■ Cultural Linguistic Political economy: on advertising and commercialism: commercialization of media content; media content and hegemony a Information theory: media content as(measured information Content and media performance
Approaches to the study of content ◼ Social ◼ Cultural ◼ Linguistic ◼ Political economy: on advertising and commercialism; commercialization of media content; media content and hegemony ◼ Information theory: media content as (measured) information ◼ Content and media performance
Social approaches a Media content and social reality Media content and power/inequality a Media content and (organizational) bias e.g. journalists, journalism practices a Media content and social problems: e.g violence. gender inequall a Discussion: do media content show organizational bias?
Social approaches ◼ Media content and social reality ◼ Media content and power/inequality ◼ Media content and (organizational) bias: e.g. journalists, journalism practices ◼ Media content and social problems: e.g. violence, gender inequality ◼ Discussion: do media content show organizational bias?
Cultural approaches a Media content and cultural values and traditions a Media content and mass culture Media content and popular culture(and a variety of sub-cultures) a Media content as cultural text
Cultural approaches ◼ Media content and cultural values and traditions ◼ Media content and mass culture ◼ Media content and popular culture (and a variety of sub-cultures) ◼ Media content as cultural text
Linguistic approaches a Semiology: signs and meanings Connotation and denotation ■ Discourse analysis
Linguistic approaches ◼ Semiology: signs and meanings ◼ Connotation and denotation ◼ Discourse analysis