Mass communication Course tutor: \and 驰加 Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 1 Mass communication Course tutor: Wang Ke
What is communication Definition of communication Levels of communication Mass communication Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 2 What is communication ◼ Definition of communication ◼ Levels of communication ◼ Mass communication
Defining mass communication See p 13 Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 3 Defining mass communication ◼ See p.13
Communication science and the study of mass communication Concerns of communication theory and research Who communicates to whom(sources and rece/vers Why communicate(functions and purposes) How does communication take place? channels languages, codes What about ?(content, references, types of information What are the outcomes of communication intended or unintended), for information, understandings, action? Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 4 Communication science and the study of mass communication ◼ Concerns of communication theory and research ✓ Who communicates to whom (sources and receivers) ✓ Why communicate (functions and purposes) ✓ How does communication take place?( channels, languages, codes) ✓ What about ? ( content, references, types of information) ✓ What are the outcomes of communication( intended or unintended), for information, understandings, action?
Communication science and the study of mass communication The context of mass communications research Conventional research Critical and sociological research research Overview and mind map: What is 2021/2/19 communication and mass 5 communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 5 Communication science and the study of mass communication ◼ The context of mass communications research ◼ Conventional research ◼ Critical and sociological research research