Lecture 4 Contemporarv Development of Communications Obiectives: e Understand the main development of communications media of contemporary society and the social implications of each medium; Think further about the theories concerning communications; Think about the controversial arguments in communications studies
Lecture 4 Contemporary Development of Communications Objectives: • Understand the main development of communications media of contemporary society and the social implications of each medium; • Think further about the theories concerning communications; • Think about the controversial arguments in communications studies
Reviews Written Language recorded) history began with writing ● Various media Storage and retrieval of information (Reading depending on) Individual social experience and immediate personal context
Reviews Written Language ---(recorded) history began with writing • Various media • Storage and retrieval of information • (Reading depending on) Individual social experience and immediate personal context
Reviews(Cont) Printing Channel(s): transportation model of communication ● Medium paper o mechanical Mass)Reproduction: identical ● Standardization
Reviews (Cont.) Printing • Channel(s): transportation model of communication • Medium: paper • mechanical • (Mass) Reproduction: identical • Standardization
Reviews(Cont) Telegraph ° Signal transmission Morse code ●E| ectric o Transmission model of communication Time-space shrinkage: a wired world, a global system
Reviews (Cont.) Telegraph • Signal transmission • Morse code • Electrical • Transmission model of communication • Time-space shrinkage: a wired world, a global system
Social implications Written language A technology that directly Hearing vs reading affected the world of (audio vS visual) ideas by making Literacy vS illiteracy knowledge widel ly available and creating a Power: the control of space in which new knowledge(education) forms of expression could flourish Printing m"printing is second only to the clock Telegraph in its critical effect upon civilization On business A technology that influenced other Economical technologies Political A prototype of mass production
Social implications Written language • Hearing vs. reading (audio vs. visual) • Literacy vs. illiteracy • Power: the control of knowledge (education) Printing ---printing is second only to the clock in its critical effect upon civilization • A technology that influenced other technologies • A prototype of mass production • A technology that directly affected the world of ideas by making knowledge widely available and creating a space in which new forms of expression could flourish Telegraph • On business • Economical • Political