Mass communication Course tutor: \and 驰加 Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 1 Mass communication Course tutor: Wang Ke
What is communication? Definition of communication To share To transmit To exchange: Messages Meanings; Informaiton Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 2 What is communication? ◼ Definition of communication: ◼ To share; ◼ To transmit; ◼ To exchange; ◼ Messages; ◼ Meanings; ◼ Informaiton;
Levels of communication Intra-personal Inter-personal Group Organizational Mass Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 3 Levels of communication ◼ Intra-personal; ◼ Inter-personal ◼ Group; ◼ Organizational; ◼ Mass;
Defining mass communication Gerbner: "Mass communication is the technologically and institutionally based mass production and distribution of the most broadly shared continuous flow of public messages in industrial societies Overview and mind map: What is 2021/2/19 communication and mass communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 4 Defining mass communication Gerbner: “Mass communication is the technologically and institutionally based mass production and distribution of the most broadly shared continuous flow of public messages in industrial societies
Communication science and the study of mass communication Concerns of communication theory and research Who communicates to whom(sources and rece/vers Why communicate(functions and purposes) How does communication take place? channels languages, codes What about ?(content, references, types of information What are the outcomes of communication intended or unintended), for information, understandings, action? Overview and mind map: What is 2021/2/19 communication and mass 5 communication about
2021/2/19 Overview and mind map: What is communication and mass communication about 5 Communication science and the study of mass communication ◼ Concerns of communication theory and research ✓ Who communicates to whom (sources and receivers) ✓ Why communicate (functions and purposes) ✓ How does communication take place?( channels, languages, codes) ✓ What about ? ( content, references, types of information) ✓ What are the outcomes of communication( intended or unintended), for information, understandings, action?