Lecture 7 The media of mass communications Objectives a Get to know the various approaches to and theories on the media in mass communications Evaluate the relevance of these theories a Think about the applicability of these theories in our country a Try to test these theories in reality
Lecture 7 The media of mass communications Objectives: ◼ Get to know the various approaches to and theories on the media in mass communications; ◼ Evaluate the relevance of these theories; ◼ Think about the applicability of these theories in our country; ◼ Try to test these theories in reality
Broad approaches to the study of the media Media structure Media performance Media institution Main issues for media theories Power and inequality a Social integration and identity ■ Social changes
Broad approaches to the study of the media ◼ Media structure ◼ Media performance ◼ Media institution Main issues for media theories ◼ Power and inequality ◼ Social integration and identity ◼ Social changes
Approaches to the study of the media ■ Politica ■ Economic Political economy Social Cultural ■ Journalisn Media technology
Approaches to the study of the media ◼ Political ◼ Economic ◼ Political economy ◼ Social ◼ Cultural ◼ Journalism ◼ Media technology
Activity 1 Brainstorming a Try to think about what each approach covers EXample: political approach is about ownership, regulation, control, media policy including media laws, censorship government-media relationship and so on EXample: economical approach is about the ownership, competition and concentration the economics of the media industry, media conglomerates, and so forth
Activity 1 Brainstorming ◼ Try to think about what each approach covers. ◼ Example: political approach is about ownership, regulation, control, media policy including media laws, censorship, government-media relationship and so on. ◼ Example: economical approach is about the ownership, competition and concentration, the economics of the media industry, media conglomerates, and so forth
Marxist theory of the media a Mass media owned by bourgeois class Media operated in their class interest a Media promote working-class false consclousness Media access denied to political opposition
Marxist theory of the media ◼ Mass media owned by bourgeois class ◼ Media operated in their class interest ◼ Media promote working-class false consciousness ◼ Media access denied to political opposition