Sender The information source Can be individual, group, and institution +Image, credibility, and techniques of the sender have an effect on the outcome of the communication process
Sender The information source Can be individual, group, and institution Image, credibility, and techniques of the sender have an effect on the outcome of the communication process
Code t A system of meaning Sign the basic physical vehicle of meaning in a language 豢 Encode: making code Decode: interpreting code
Code A system of meaning Sign: the basic physical vehicle of meaning in a language Encode: making code Decode: interpreting code