第六单元 公共标牌的翻译 Unit 6 Translation of Signboards
第六单元 公共标牌的翻译 Unit 6 Translation of Signboards
6.1语篇类型、功能与翻译目的Text Type, Funtion and Skopos 语篇类型：“信息十鼓动” Text Type:informative plus vocative, limited space,quick reading,short and eye-catching,vocative and persuasive A signboard is a board carrying a sign or notice,usually used for publicity 0r advertising of products,events,etc
6.1语篇类型、功能与翻译目的Text Type, Funtion and Skopos 语篇类型： “信息＋鼓动” Text Type: informative plus vocative, limited space, quick reading, short and eye-catching, vocative and persuasive A signboard is a board carrying a sign or notice, usually used for publicity or advertising of products, events, etc
功能：警示，告知和宣传 Funtion:to inform,to warn and to publicize 翻泽目的：向在华外国友人和外国游客警 示、告知、宣传 Skopos:offer of information and publicity to western people
功能: 警示，告知和宣传 Funtion: to inform, to warn and to publicize 翻译目的: 向在华外国友人和外国游客警 示、告知、宣传 Skopos: offer of information and publicity to western people
6.2英汉公共标牌的差异及翻译原则 Differences and Translation Principles Chinese:Explicit and direct'不许，不准，不得 禁止”；exaggerated modifiers,parallel structure with the same number of characters, but also sentimental,passive and undemanding. appeals to the reader's care and sensitivity,e.g. “用您的爱心呵护这片绿色。Cherish this green with your love” English:informative,colloquil,expressive and indirect,but also matter-of-fact,abrupt and demanding,eg.“Keep off the grass
6.2 英汉公共标牌的差异及翻译原则 Differences and Translation Principles Chinese: Explicit and direct“不许，不准，不得、 禁止”;exaggerated modifiers, parallel structure with the same number of characters, but also sentimental, passive and undemanding. appeals to the reader’s care and sensitivity, e.g. “用您的爱心呵护这片绿色。 Cherish this green with your love” English: informative, colloquil, expressive and indirect, but also matter-of-fact, abrupt and demanding, e.g. “Keep off the grass
不得乱扔烟蒂，护林防火人人有责 If You Must Smoke Dispose of Cigarette Butts Carefully You say“If you must”when you know that you cannot stop someone doing something that you think is wrong or stupid.) Use of differernt standard expressions
不得乱扔烟蒂，护林防火人人有责 If You Must Smoke – Dispose of Cigarette Butts Carefully (You say “If you must” when you know that you cannot stop someone doing something that you think is wrong or stupid.) Use of differernt standard expressions