1.2什么是实用翻译What is“实用翻译” Pragmatic translation(政论文章、法律文件、科 技资料、商务信函、合同协议、新闻报道、公 司简介、商标广告、产品简介、产品说明、个 人简历、名片、画册文字、论文摘要、菜肴名 称、公共标牌、旅游宣传资料等等) 实用翻译的特点：“实用性”(pragmatic)), 面向 现实世界(real world oriented,not fictional), 以传达信息和施加影响为目的(to inform and to persuade)),起着宣传、指导、警示、鼓动、劝 导、说教等实用功能。 Translation for specific purposes ESP:English for specific purposes Extra-sensory perception
1.2什么是实用翻译 What is “实用翻译” Pragmatic translation (政论文章、法律文件、科 技资料、商务信函、合同协议、新闻报道、公 司简介、商标广告、产品简介、产品说明、个 人简历、名片、画册文字、论文摘要、菜肴名 称、公共标牌、旅游宣传资料等等) 实用翻译的特点: “实用性”(pragmatic)，面向 现实世界(real world oriented, not fictional)， 以传达信息和施加影响为目的(to inform and to persuade)，起着宣传、指导、警示、鼓动、劝 导、说教等实用功能。 Translation for specific purposes ESP: English for specific purposes Extra-sensory perception
1.3实用翻译市场的SWOT分析SWOT Analysis S strengths(优势) W weaknesses(弱点) O opportunities(机会) T threats(威胁) “不少中国企业的招商目录中，30%的英文是不 可理解的，这是中国招商引资中一个不被重视 却非常可怕的障碍。” 副市长(vice mayor)X ice mayor 贵宾卡(VIP Participant/Attendee) X attendant card
1.3 实用翻译市场的SWOT分析 SWOT Analysis S strengths（优势） W weaknesses（弱点） O opportunities（机会） T threats（威胁） “不少中国企业的招商目录中，30%的英文是不 可理解的，这是中国招商引资中一个不被重视 却非常可怕的障碍。 ” 副市长（vice mayor）ice mayor 贵宾卡（VIPParticipant/Attendee） attendant card
Very often Asian export products are accompanied by the oddest written instructions. Unfortunately,when shoddy English reaches the customer,he may judge the product to be shoddy too. (亚洲出口产品所附的英文说明常常洁屈聱牙， 显得特别古怪别扭。遗憾的是，当顾客看到蹩 脚的英语时，他也可能由此判断该产品也是蹩 脚的。)
Very often Asian export products are accompanied by the oddest written instructions. Unfortunately, when shoddy English reaches the customer, he may judge the product to be shoddy too. （亚洲出口产品所附的英文说明常常诘屈聱牙， 显得特别古怪别扭。遗憾的是，当顾客看到蹩 脚的英语时，他也可能由此判断该产品也是蹩 脚的。）
“在香港、台湾、东南亚和其他国家深受欢迎” X It is widely welcome in HK.Taiwan Southeast Asia and other countries. (It sells well in Hong Kong and Taiwan regions as well as Southeast Asian and other countries) 能减肥美容 X it can reduce fat and beauty with satisfactory slimming effects “福日股份” X Furi Stock (Fujian FURI Electronics PLC 请勿带包、饮料。X Please dont Bring Your Bags and Drinks.Thank your corporation. 请在此向前等候下楼X please here along wait go down
“在香港、台湾、东南亚和其他国家深受欢迎” It is widely welcome in HK. Taiwan Southeast Asia and other countries. （It sells well in Hong Kong and Taiwan regions as well as Southeast Asian and other countries） 能减肥美容 it can reduce fat and beauty （with satisfactory slimming effects ） “福日股份” Furi Stock （Fujian FURI Electronics PLC ） 请勿带包、饮料。Please dont Bring Your Bags and Drinks. Thank your corporation. 请在此向前等候下楼please here along wait go down
您呵护我成长，我维护您健康 X You care my growing and I I care your health (No Step) (Keep off the Grass) “小心地滑”Carefully slip (Wet Floor 听、说、读、写 改变世界Hearing,speaking, reading,writting make the world different 开心休闲屋X Happy Restroom (KARAOKE;KTV;For Your Fun KTV) 老公寄存处XHUSBAND RESTROOM Men's Creche;For Husbands) 台中酒楼X Taizhong Wineshop (Taizhong Restaurant
您呵护我成长，我维护您健康 You care my growing and I care your health (No Step) （Keep off the Grass） “小心地滑” Carefully slip （Wet Floor ） 听、说、读、写 改变世界 Hearing，speaking， reading，writting make the world different 开心休闲屋Happy Restroom （KARAOKE; KTV; For Your Fun KTV） 老公寄存处HUSBAND RESTROOM ( Men’s Crèche；For Husbands） 台中酒楼Taizhong Wineshop (Taizhong Restaurant )