Preparation Words and sentences 5. Para. 23. L1 Modern marketing rests on the "marketing concept: the idea that firms should seek to discover and then to satisfy the needs of their customers rather than to concentrate on convincing prospects to purchase existing products or services rest on: be supported by be based on prospects: chances of being successful
Preparation Words and Sentences 5. Para. 23, L1: • Modern marketing rests on the “marketing concept”: the idea that firms should seek to discover and then to satisfy the needs of their customers rather than to concentrate on convincing prospects to purchase existing products or services. • rest on: be supported by; be based on • prospects: chances of being successful
Preparation Words and sentences 5.Para.23,L1: Paraphrase: odern marketing is based on the marketing concept ●“ Marketing concept" means that companies should try their best to identify the needs of their customers and then to meet the customers needs The idea indicates that companies should not focus on the possibility that customers would buy existing products or services
Preparation Words and Sentences 5. Para. 23, L1: Paraphrase: • Modern marketing is based on the “marketing concept.” • “Marketing concept” means that companies should try their best to identify the needs of their customers and then to meet the customers’ needs. • The idea indicates that companies should not focus on the possibility that customers would buy existing products or services
Academic reading Text A Peter Drucker and Leadership Five basic components of effective leadershi Strategic planning by the leader as the foundation Business ethics and personal integrity as necessary conditions Leadership as taught in the military as a baseline model Correct perception and application of the psychological principles of motivation The marketing model as an effective general approach
Academic reading: Text A Peter Drucker and Leadership Five basic components of effective leadership • Strategic planning by the leader as the foundation • Business ethics and personal integrity as necessary conditions • Leadership as taught in the military as a baseline model • Correct perception and application of the psychological principles of motivation • The marketing model as an effective general approach
Academic reading Text A Peter Drucker and Leadership Reading and making summary Textbook: p 75 Task 1 Part 3 Read relevant part of the text and make a brief summary of the main points Issue 1 (para. 12-14: The leaders role in strategic planning(foundation) Issue 5(para. 21-25: The marketing model and leadership(an effective general approach)
Academic reading: Text A Peter Drucker and Leadership • Reading and making summary • Textbook: p. 75 Task 1 Part 3 Read relevant part of the text and make a brief summary of the main points. • Issue 1 (para. 12-14): The leader’s role in strategic planning (foundation) • Issue 5 (para. 21-25): The marketing model and leadership (an effective general approach)