第六周《经贸口译》授课教案 授课教师:陶丽霞 根据本课程教学纲要: 1. Marketing and Management营销与管理 1.理解和熟悉术语以及习惯 2. Retail business talks 表达 (对话体口译:学生演示为主 单位的应用与转 换&数 第六周|3, Application. Conversion of units and num be字的记录并达到熟练程 cording Ive practice 主题( Theme) 1. Marketing and Management营销与管理 2. Retail business talks零售业务谈判 3. Application and conversion of units and number recording(单位的应用与转换和数字的 记录训练) 本课教学重点: 1.了解和熟悉营销与管理(包括现代的电子商务营销等)的一些术语和意义,并结合本地 的情况,进行演绎(口译部分为主)。 2.了解并熟悉零售渠道及与批发渠道的区别,学会相关表达。 3.了解数字单位的应用与转换的重要意义以及数字快速记录和技术性处理。 预期效果:1.使学生能够比较在行地讨论营销与管理问题,并启发其提出一些建设性意见。 2.了解零售的英语表达,并了解国内零售业的现况与存在的问题。 检测手段:(1)学生现场演示。 (2)提问回答,要求使用正确的术语和习惯表达,检测学生的知识面。 (3)数字基本功 教学步骤: 详细讲解,使学生吃透内容(课文),要求或鼓励适当发挥,充实内容,使之更加具有 情景性和应变性。 ∏.分组演示,要求有应景性、情理性、适当性。 I.数字记录和口译演示 IV.选择性地口译随机选词 V.提问或出思考题,引导学生回答或展开讨论
第六周《经贸口译》授课教案 授课教师： 陶丽霞 根据本课程教学纲要： 第六周 1． Marketing and Management 营销与管理 2． Retail business talks (对话体口译：学生演示为主) 3．Application & Conversion of units and number recording (specialized intensive practice） 1. 理解和熟悉术语以及习惯 表达。 2．单位的应用与转换 & 数 字的记录 并达 到熟练程 度。 主题 (Theme)： 1． Marketing and Management 营销与管理 2． Retail business talks 零售业务谈判 3. Application and conversion of units and number recording (单位的应用与转换和数字的 记录训练) 本课教学重点： 1. 了解和熟悉营销与管理（包括现代的电子商务营销等）的一些术语和意义，并结合本地 的情况，进行演绎（口译部分为主）。 2. 了解并熟悉零售渠道及与批发渠道的区别，学会相关表达。 3．了解数字单位的应用与转换的重要意义以及数字快速记录和技术性处理。 预期效果：1. 使学生能够比较在行地讨论营销与管理问题，并启发其提出一些建设性意见。 2. 了解零售的英语表达，并了解国内零售业的现况与存在的问题。 检测手段：（1）学生现场演示。 （2）提问回答， 要求使用正确的术语和习惯表达，检测学生的知识面。 （3）数字基本功 教学步骤： I． 详细讲解，使学生吃透内容（课文），要求或鼓励适当发挥，充实内容，使之更加具有 情景性和应变性。 II．分组演示，要求有应景性、情理性、适当性。 III．数字记录和口译演示 IV．选择性地口译随机选词 V．提问或出思考题，引导学生回答或展开讨论
部分课文内容和作业要求: 课文原文 商务对话实战(营销策略篇) In this conversat ion, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product Tanya: So, Carla, do you have a marketing plan for our new ice-cream sand wich? Carla: Yes I do. After going through our S W.O.T. process, I think we re in good shape. One of our main strengths is the qual ity of our ice-cream, and there's is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I dont see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so theres no threat to speak of, either Tanya: I assume we dont need to worry about creating a need, with summer almost Carla: Right. As for the marketing mix, we will package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It 'll be introduced in selected places across the country start ing next month. The main promotion will be through advertising using a'pull'strategy, of course. We havent finalized our ads yet, so I'll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check. how about Tuesday morning at 10: 30 Carla: Uh. lets see . Okay with me 课文内容的具体处理: l′.要求或鼓励学生用替代法更换成相似场景,灵活多变地用适当方式适应不同的情景内 2.将课文作为一个“模版”,在复制或仿制其他情景,适当发挥
部分课文内容和作业要求： 课文原文： ========= 商务对话实战 (营销策略篇) In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product. Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either. Tanya: I assume we don’t need to worry about creating a need, with summer almost here. Carla: Right. As for the marketing mix, we will package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30? Carla: Uh, let’s see ... Okay with me. 课文内容的具体处理： 1/. 要求或鼓励学生用替代法更换成相似场景, 灵活多变地用适当方式适应不同的情景内 容。 2/. 将课文作为一个“模版”， 在复制或仿制其他情景，适当发挥