iSigny erl The value of trusts Digital Brand Management services March 2003
1 Digital Brand Management Services March, 2003
What is the value of a brand? intel e The Worlds Online Marketplace TM SONY citi The C deep Compan ★ ★ FF verisign g
2 What is the value of a brand?
Brands are critical assets to a company Brand value in billions Coca-Cola 70 Microsoft 64 BM 51 50%+ Disney 29 McDonalds Of Mkt. Cap 25 Ford 20 Apple Amazon Brands in many cases can represent on average 35% of a company,'s market capitalization Is your Digital Brand Protected? eriSigm
3 Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected?
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4 Does the Government Care?
Domain Names Management Challenges Growing complexity of domain name registrations drives customer towards outsourced services Corporate Digital Assets Restricted 106 countries Brands Domain names Unrestricted 243 Country Code top 3 Commercial level domains com,net, .org Services 4 Restricted X Existing g TLD'S edu,gov, mil 2 Unrestricted Products New gTLD's 5 Restricted name,pro,aero, museum, coop Divisions Multilingual MultiLingual gTLD Registration Requirements, Language Barrier, Multilingual CcTLD Time Zones. Currencies. Renewal Dates 130 Languages
5 Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial .com, .net, .org 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restricted name, pro, aero, museum, coop Domain Names 243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD 130 Languages Domain Names Management Challenges